US Consumers Shopping in 2010: Report of Econsultancy
Now-a-days, media integration and social networking are the hot trends in e-commerce. If retailers and merchants hope to remain relevant in e-commerce, they need to stick to the targeted and relevant email marketing tactics, even if the consumers are turning to social media sites for shopping. If email marketing is to be an effective tool, it must targeted, selective and relevant. 53% of the consumers claim that irrelevant information devalued emails which they received. Over …
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