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Accessing the Digital World with Mobile Internet

- by bm2209

Smartphones have worked their way into the lives of the majority of Americans owing to its portability and convenience. The year 2015 saw an all-time high in the number of mobile internet subscribers and the number is said to get bigger by the year 2020 where it is projected to reach more than 250 million users. The USA has been named as a leading country, among few others, that has adopted the smartphone technology extremely …

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Business / Top News

What is Content Marketing and Why is it Important?

- by Jayden Attard

Simply put, content marketing is all about how a business communicates effectively with existing and potential customers about their company, products or services in a meaningful and productive way. The prime tool in the stratedy is content. Content marketing is creating content that is valuable and relevant to targeted customers. Content marketing builds trust in a company, creates a connection and increases brand awareness. Having trust and being connected to a brand makes a customer …

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Business / Top News

Leading Brands in 2014 as per Car Brand Perception Survey

- by Jose Barreto

Consumer reports released the results of annual car brand perception survey. It shows some interesting results. Chevrolet, Honda, Ford and Toyota are still at the top. In overall scores, these brands have significant advantages. Even though several other brands including Tesla are improved their rankings. In the survey there are seven categories of consumer perception considered. Those are innovation or technology, style or design, fuel economy, value, performance, safety and quality. The total brand perception …

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Business / Top News

Best Selling Models of Kia

- by Gavin Moodie

The South Korea’s automobile manufacturer Kia has taken two places in the top 25 list given by the good car bad car website. The list was prepared based on the sales statistics for the year ended 2013. The statistics are taken from the reports by the automakers and Automotive News Data Center. In this article we will see the Kia’s best selling models for the past year. The models are Kia Optima and Kia Soul. …

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Business / Top News

2013 Honda’s Best Selling Models

- by ndcuser4

The Honda is in a top position with its models Honda Accord, Honda Civic and Honda CR-V. These three models are occupied the twenty best selling cars of 2013 list released by the Forbes. In this article, we will see its specifications that attract the customers. Honda Civic: As of October 2013 the Honda Civic 27,328 with 32.1% change than 2012 (20,687) and has a year to date increase of 10.3%. It is occupied the …

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Business / Top News

Evolution of Automobile Engines

- by Gavin Moodie

The engine is the crucial part for an automobile. The modern engine as you see today evolved over a long period. It passed through different stages. The first automobile Motorwagen from Benz got patented in 1885. This had a single piston engine and could generate two third of a single horsepower. The first affordable automobile was made by Ford. The Ford model T was released in 1908. It had a capacity of twenty two horsepower, …

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Business / Top News

Interactive Advertising Bureau (IAB) Revenue Report for Pricing Models of Internet Marketing

- by Dylan Thurston

What is IAB? Interactive Advertising Bureau (IAB) is an organization established in 1996, headquartered in New York, USA. IAB legally supports Internet advertising companies, conducts research every year and sets up standards for Internet advertising businesses. Business can afford Internet marketing by adopting payment methods. The most common payment methods are Cost-Per-Mille (CPM), Cost-Per-Action (CPA) or Pay-Per-Performance (PPF) and Cost-Per-Click (CPC). It is the advertiser’s choice to choose one that best suits their specific business. …

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