Interactive Advertising Bureau (IAB) Revenue Report for Pricing Models of Internet Marketing

What is IAB? Interactive Advertising Bureau (IAB) is an organization established in 1996, headquartered in New York, USA. IAB legally supports Internet advertising companies, conducts research every year and sets up standards for Internet advertising businesses. Business can afford Internet marketing by adopting payment methods. The most common payment methods are Cost-Per-Mille (CPM), Cost-Per-Action (CPA) or Pay-Per-Performance (PPF) and Cost-Per-Click (CPC). It is the advertiser’s choice to choose one that best suits their specific business. …

Interactive Advertising Bureau (IAB) Revenue Report for Pricing Models of Internet Marketing Read More

Why Your Small Business Should Choose Online Advertising Today?

According to the research report by “Ad-ology” about ‘planning of small businesses spending on advertisements in 2013’, which is generated by surveying 1,438 small businesses in USA in January 2013 30.5% of small business spend more than $1000 every year for advertising their company and product in 2012. This includes both traditional and online advertisement. Businesses said that they increase this number in 2013 for spending on social media marketing, mobile marketing and digital marketing. …

Why Your Small Business Should Choose Online Advertising Today? Read More

‘Tweet’ in Oxford English Dictionary

Twitter, the social media platform, has been in news not for its growing number of audiences but the word ‘Tweet’ has been included in Oxford English Dictionary (OED) in its June 2013 edition. The word ‘tweet’ has been found to be having more currency and use than any other word. Twitter has become popular within a short time-span. As many as 340 million Tweets posted daily. According to the dictionary, Tweet is ‘to post a …

‘Tweet’ in Oxford English Dictionary Read More

Lydia Davis Wins The Man Booker International Prize 2013

American writer Lydia Davis wins the Man Booker International Prize 2013. Lydia Davis is known for her very short stores. Her short stories show elements of being analytical, intelligent, crafty and firm. The Man Booker International Prize is awarded once in two years to an author for “an achievement in fiction on the world stage.” The prize comprises a prize of £60,000 (about $91,000). The eligible work needs to be original in English or needs …

Lydia Davis Wins The Man Booker International Prize 2013 Read More

New Trends in Solar Panels for Sustainable Electricity Generation

Solar panels, also called photovoltaic cells are devices that convert sunlight into electricity. Today, solar energy is widely used for domestic as well as commercial purposes. The advancement of technology has made it possible to produce solar energy equipment at low cost. The modern equipment is more efficient than the earlier ones. There is a huge advancement in solar panel technology – Crystalline solar panels, Thin Film technology and Multi-junction technology are considered the best …

New Trends in Solar Panels for Sustainable Electricity Generation Read More

The US Economy Shows Signs of Slow down

When Fiscal Cliff was resolved, economists thought things would do well in the following quarter. In the month of April, the economy showed signs of falling. Economists are of the opinion that the economy is going to slow down this year as well. Though the economy might be performing, it is not upto expectations. In January, the taxes were increased, sectors such as employment, housing grew strongly. The GDP is said have grown as high …

The US Economy Shows Signs of Slow down Read More

Auto Insurers Offers Pay-Per-Mile Car Insurance

Nowadays insurance companies throughout the United States are adapting new technology to accommodate consumer needs. Many insurers are using electronic system that allows them to monitor their customers and measure the number of miles they have driven. This insurance policy gained more popularity and which is so called ‘pay-as-you-drive’ or ‘pay-per-mile’ car insurance coverage. Insurers are offering competitive car insurance rates based on the electronic verification of miles driven that is tracked through the GPS …

Auto Insurers Offers Pay-Per-Mile Car Insurance Read More