Lexus Aims for Lifting its Brand in Europe with CT200h
European car market is dominated by the German automakers and the Lexus wants to step up in volume with a new entry hybrid model, the CT200h. German car makers like BMW, Audi and Mercedes Benz each reached annual sales of 600,000 units in 2010 where the sales of Lexus were under 17,000. But the Lexus did well in the North American auto market. If a company is looking at the European premium car marketplace, it …
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