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Tag Archives: social networking

Google Authorship for Auto Dealerships to Get Higher Click Throughs

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Google Authorship has began with the Google’s implementation of massive social network Google + (Google Plus). Google plus is an attempt by Google to directly compete with Facebook.

  • Google authorship: Through Google Authorship, Google allows the author to associate the content to publish with the Google plus profile. It pulls profile photos or images and other information into search engine results pages of the content author. The process for applying Google authorship is relatively simple. There seems to be no exact reason to whose authorship requests will Google chooses to approve. So the application process is easy enough that it is worth applying.
  • Why Google authorship? Google has its own social media platform. It pushes benefits to tying this platform into the websites. Google has also integrated voting buttons that allow users to “+1″ (as Facebook “Likes”) content and also to share content on their Google plus time line. The other useful feature is ability to claim for the content on a website or web page by simply linking it to your personal Google plus profile. The benefits of this are:
    • More exposure for your Google plus page.
    • Ability to get analytic data about social engagement.
    • From organic search results you can get higher click through ratios.
    • Increased credibility prior to the visitors clicking through to your website.
    • Satisfaction of knowing as you are more advanced than competitors.
  • How to apply: It just takes a few minutes to apply for the Google authorship. Just follow the steps below:
    • Check that your Google plus profile page has a recognizable head shot profile photo.
    • Make sure taht you have an email address (for example, content@dealership.com) on the same domain as your content (dealership.com). If you do not have an email address on the same domain of your content has, Google has an alternative method to link your content to the Google plus profile with a simple verification.
    • In the About section of Google plus profile page, add that email address. So it is easy for Google to associate your Google plus account with your dealership domain.
    • Make sure for each article you publish on that domain has a byline clear identification as you are the author (for example, “Author: John Doe” or “By John Doe”).
    • Furthermore, check if byline name matches the name on your Google plus profile.

You can create dealership’s business or personal Google plus pages on which you can connect with your friends. Google plus has been continuously raising with users, and with many features they have implemented since they launched. It is quickly becoming one of the widely used social media platforms.
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Filed under Business
Feb 3, 2014

E-mail Use is Declining Because of Social Media – Survey

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According to the survey conducted by independent telecoms analyst on the impact of social media on traditional forms of communication among UK consumers, 45% of the respondents claimed that the use of social networking sites had caused a decline in their email use. Furthermore, 40% of the respondents also claimed that social media also reduced their use of fixed voice services, 34% reported that it caused them to make fewer mobile calls and 29% said that social media has also reduced their number of text messages.

After the survey the experts initially thought that the social media is only impacting the email service, but to their surprise it is also showing negative impacts on the other services provided by the telecom providers.

The team who made the survey commented that since the younger generation is using social media more than any other group, they keep on changing their tastes and interests. They ought to do so for the sites which offer comprehensive and more effective packages, which best suites their needs. As facebook is one such site which is upgrading everyday with great innovation, teenagers are getting more attracted towards those sites. Moreover, these sites are almost accessible on almost all the phones and also offering communication of zero cost, whereas the charges for a phone call and text messaging are much higher than those. Hence people prefer to use them than any other means of communication.

This report is like a wake up call to the telecom users, and they are trying to attract the customers by providing text messaging and free minutes at much lower prices in order to defend themselves.

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Filed under Society
Dec 2, 2011