Reports on Changes in Consumer’s Online Shopping Habits and Usage of Customer Review

The survey was conducted by the the e-tailing group and PowerReviews to assess the motivations and preferences regarding online product research and customer reviews, found that about 1000 consumers, shop at least 4 times and spend about $250 or more on online shopping per year. According to report of the PowerReviews, nearly 50 percent of the respondents reported that, the research is conducted by them online for at least half of the purchases done. And …

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US Consumers Shopping in 2010: Report of Econsultancy

Now-a-days, media integration and social networking are the hot trends in e-commerce. If retailers and merchants hope to remain relevant in e-commerce, they need to stick to the targeted and relevant email marketing tactics, even if the consumers are turning to social media sites for shopping. If email marketing is to be an effective tool, it must targeted, selective and relevant. 53% of the consumers claim that irrelevant information devalued emails which they received. Over …

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