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Reports on Changes in Consumer’s Online Shopping Habits and Usage of Customer Review

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The survey was conducted by the the e-tailing group and PowerReviews to assess the motivations and preferences regarding online product research and customer reviews, found that about 1000 consumers, shop at least 4 times and spend about $250 or more on online shopping per year.

According to report of the PowerReviews, nearly 50 percent of the respondents reported that, the research is conducted by them online for at least half of the purchases done. And few people are making research for one day before making an online purchase. This study also found that many people prefer their own research online rather than speaking with knowledgeable persons in shops. There are three reasons to prefer online research according to respondents, such as: it’s ability to save time, increasing the confidence and providing credible information.

  • They found in survey that the online research can be started by majority of the shoppers with a search engine.
  • Shoppers are finding information from the first three sites appeared in the search engine. Consumers give the least rank to the Social Media sites to make research.
  • Now a days shoppers are spending more time on reading reviews, before online purchase. Nearly 64 percent shoppers take ten minutes or more and 33 percent take the nearly half an hour or more than that.
  • In order to be confident in judging a product they read the reviews. Eight and more reviews are read by nearly 39 percent of people and 16 or more reviews are read by 12 percent shoppers.

These are the findings of report which explains the consumers’ online shopping habits, and usage of customer review.

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Filed under Business
Jan 7, 2011

US Consumers Shopping in 2010: Report of Econsultancy

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Now-a-days, media integration and social networking are the hot trends in e-commerce. If retailers and merchants hope to remain relevant in e-commerce, they need to stick to the targeted and relevant email marketing tactics, even if the consumers are turning to social media sites for shopping.

If email marketing is to be an effective tool, it must targeted, selective and relevant. 53% of the consumers claim that irrelevant information devalued emails which they received. Over 54% of respondents reported that emails had no special advantage and were not of use to them.

According to the report, 55% of respondents said that it makes them more inclined to purchase a product with high ratings. 56% said that their likelihood of using a particular online store increases based on consumer-generated reviews.

Women are less likely to use expert site and search engines reviews for one-time product research than men, mainly for less expensive items. For products of any price, women tend to take part in discussion, online and off. Men tend to take less and involve less range of media than women during the purchase process.

Because of busy schedules and level of comfort with the internet, those between 25 and 38 years old age range are most reliant on e-commerce.

Suggested reading:
Branding Becoming More Important For Purchasing Jewelry
Luxury Market to Start Stabilizing In 3Q
Jewelry Price Inflation in April 2009
Statistics of Online Shopping on Mother’s Day
Tips To Select Gifts for Senior Citizens
Market Share of Accessories of Men And Women

Filed under Business
Aug 30, 2010