News Developments

What is Content Marketing and Why is it Important?

Simply put, content marketing is all about how a business communicates effectively with existing and potential customers about their company, products or services in a meaningful and productive way. The prime tool in the stratedy is content. Content marketing is creating content that is valuable and relevant to targeted customers.

Content marketing builds trust in a company, creates a connection and increases brand awareness. Having trust and being connected to a brand makes a customer more loyal to the business. In this article we will discuss why content marketing is important.

It is an art of communicating with your customers
Content marketing is a great way to interact with your existing and new customers who find your brand interesting and buyable, with a goal of driving profitable customer action. To get your customers interested and engaged, content marketing is a way to attract your prospective customers, and establishes your business as a trusted source of information.

You are delivering information that makes your customer more intelligent
By providing valuable information to your potential customers, you are not only letting them know about your company, products/services, but you are also educating them on what type of products you offer, what are its features and how it is helpful. This information makes the buyer more knowledgeable and intelligent, which in return promotes brand loyalty.

Develops relationship and builds trust
People like to do business or buy products from brands whom they know and trust. When you engage in content marketing, your potential customers come to know about your business and trust you through your content.

Content marketing establishes you as an expert in your field. This leads to building trust and awareness. It is also a great way to develop a stronger and long lasting relationship with your customers.

Your customers want to share it with their social networks
Once you build trust and relationships among your potential customers, they will tell their social media circle about your company and its products/services. They will share your valuable content with their network of family and friends. As your content is shared, people visit your site to know more about your company and its products. The more of your content is shared, the more customers will interact with your brand, and they are more likely to buy from your brand.

The bottom line is, content marketing helps prospects and customers make an informed buying decision. It will have a big influence in keeping your existing customers engaged and in reaching out to new customers.

Filed under Business, Top News

How a Dry Sump System of Lubrication in Automobile Works

A dry sump is a lubricating oil management system which is commonly used in four stroke and big two stroke engines. It uses an external reservoir to store the oil and an external pump to circulate it. In four stroke engines, both lubrication and cooling is done by the lubricant oil.

Like the wet sump system, the lubricant still falls at the base of the crank case. But unlike the wet sump system, it falls to a much deeper collection area. From there it is taken to a reservoir which is outside the engine and is cooled and deaerated. The oil pumps that perform this are called the scavenge pumps and are also located outside the engine and they are run by a belt that is connected to the crankshaft. The pumps which draw the oil from the reservoir and send it back to the engine with pressure is called the pressure pump. Both of these pressure pumps are connected to and are run by the crankshaft. Due to their design, one pulley at the front can run a certain number of pumps according to the need of the engine.

Advantages of the dry sump system

  • The obvious advantage of a dry sump system is the increased oil capacity is offered by the reservoir which is kept away from the engine.
  • Since the reservoir is located in a different place and due to the thinner size of the sump, the engine can be mounted low in the vehicle. This provides better center of gravity.
  • Since the reservoir is external to the engine, it can also be used to improve weight distribution in the vehicle by relocating it to different positions.
  • Since more oil can be added due to the bigger size of the reservoir, it helps in better cooling of the engine and along with the transfer of oil, the blow-by gases also gets released.
  • Another important advantage is the issue of oil movement. In splash and pressure wet sump systems, due to cornering forces, the oil in the sump is displaced to a corner and the pickup tube would be uncovered temporarily. This problem is easily overcome in dry sump engines as the pickup pumps receive oil from the engine not by pressure but by gravity.
  • In a wet sump, excess of oil around the crank shaft can get on it and decrease horsepower. Studies show that there is increase in working efficiency as much as 15 hp by changing to a dry sump.
  • Easy to repair as it does not require opening up the engine.

Disadvantages

  • The cost is much higher compared to that of a wet sump, and is more complicated.
  • Since a separate tank is needed, extra space has to be managed for this purpose.
  • The pump requires its own drive belt, which makes it difficult to accommodate in front wheel drive vehicles.
  • The pump should be placed very low for good scavenging and this again takes up space which can be used by other components.

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Electronics: A Friend to Medical Science

Apart from being a very indispensable industry, medical industry plays a very key role in every individual’s life for maintenance of the most wonderful machine, the human body. The industry stands as insurance at call for a wealth asset – your health.

How electronics benefits medical science
Since time immemorial, there has been several constraints inhibiting the reach of people to the medical care and industry’s access to technology. An understanding of the human body has been limited and that limits its diagnostics in case of an ailment.

The electronics industry came to rescue the medical science domain in overcoming these challenges and is providing them with the necessary tools and cutting edge technology. So, the human race is being served in a better way.

ElectroCardiography (ECG)
ElectroCardiography (ECG) is a method to record the electrical activity of the heart by placing non-invasive electrodes over the skin. Although invasive points can also be used to record the electrical activity of the heart. It’s mostly used for detecting and treating heart abnormalities and heart based research.

Before the ECG entered into the picture, transthoracic interpretation over the time was used.

The ECG apparatus keeps track of heart’s conductivity system. The polarization and depolarization of the heart because of the pumping generates electrical impulses. These impulses are used by the ECG to represent them pictorially in a graph. These graphical traces can later be used to know about various parameters of heart such as regularity of heartbeats, size and position, and the effect of drugs and pacemakers.

The ECG has achieved significant and historical modifications due to very advanced and innovative measures like critical alarm systems and data storage benefits.

EEG (EelctroEnchephaloGraphy)
EEG refers to recording the electrical activity of the brain through multiple electrodes that are places on the scalp. These electrodes vary the voltages that are caused due to change in ionic current in the neurons of the brain. These signals of small magnitude are amplified and represented pictorially in a graphical form. This technology is widely used for for analyzing and diagnosing sleep disorders, coma, epilepsy, tumors and strokes, etc.

Apart from these, they are widely used for monitoring brain activity, to determine the levels of anesthesia, and testing by World Anti-Doping Agency (WADA) test.

EEG is extensively used in the study of fields of neuroscience, cognitive science, psychophysiology, etc. for research purpose.

With the advent of CT and MRI technologies, EEG may lose its significance as it traces only the exterior signals and has a limited spatial resolution. Therefore, they can not give access to the drug target areas of the brain. However, they are still better than CT and MRI when millisecond temporal resolution is needed, which of CT and MRI systems cannot do – it’s their drawback.

Pacemakers – an artificial heart
Human heart is furnished with a natural pacemaker that regulates the heart beat rate. In cases, when the pacemaker is not performing up to its expected level and there is an irregularity in heartbeats as in case of arrhythmia, an artificial pacemaker has to be inserted to correct the heart beat pattern.

A pacemaker generally consist of electrodes that are attached to heart for detecting the beats and regulating them. In some cases, they consist of several electrodes to synchronize the lower chambers of the heart as well. Modern Pacemakers are programmable in nature, which allows the cardiologist to adjust to the requirement of the case.

The pacemaker is inserted under skin. Therefore, frequent pacemaker checkups have to be exercised by the patient.

Procedural risk and infection is a possible threat and demerit of this approach.

Computed tomography
X-Ray based computed tomography is gaining popularity over the traditional ultrasound and x-ray technology. This method produces the tomographic images of the sections scanned with the help of computer processed X-rays. A number of such virtual slices are stacked together to get a holistic and 3D view of the inside of the target part without cutting it open. This is very helpful in diagnosis of many diseases and abnormalities in heart, lungs, brain abdominal and pelvic region.

The CT scan comes as an advantage over traditional 2D approaches as it eliminates unwanted details and provides better resolution. The final images can be viewed in different planes to simplify the diagnostics.

The exposure of body parts to excessive and prolonged doses can result in the threats of cancer. Therefore, due care has to taken while carrying out these procedures.

Transition
The diagnosis and treatment by “machine” has achieved new heights with the help of electronics industry coming in rescue to the medical field and mankind. This is likely to help medical silence experts invent reliable and economically viable methods that could fight diseases and boost life expectancy.
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The Working of a Car Suspension System

How comfortable does a passenger in a car feel if the car is traveling at an average speed, and the road has cracks and gutters? Not very much. On the other hand, imagine a car traveling on the smoothest surface possible at a high speed. Comfort will be maximum. The first scenario can happen as long the driver or passenger wishes to have it. But scenario 2 is a little different.

Horizontal and vertical accelerations
Apart from the comfort factor, if a surface is too smooth, there will be no traction for the wheels and so, even at normal speeds, the car would slip away from its path or sometimes the tires would even lose contact with the ground. Thus, some vertical force (one can call it obstruction) is needed for the car to grip onto the ground and move. Therefore, in order not to cancel out this vertical force and at the same time reduce it to a certain level so that the vehicle does not suffer too much damage, a system called suspension is used.

The suspension system
The suspension system supports the weight of the frame and helps it to maintain contact with the wheels always. The parts of suspension system are

Car chassis
The chassis is a very important aspect in a suspension system. All components of the suspension system are located in it, and ‘chassis’ basically includes a suspension system. It is prominent because it directly participates in the process of suspension. Apart from other systems, the chassis contains the frame and the suspension system.

The frame
This is the basic, framework that supports the entire weight of the vehicle and forms a platform to hold all the other crucial working components in place. Basically, it forms the skeleton of the chassis.

Coil springs
This is the most common of suspension devices. It is basically a hard metal bar wound around an axis and it expands or shrinks according to the vertical movements of the vehicle.

Leaf springs
This a set of metal bars combined together into a unit. The bars are also called ‘leaves’.

Torsion bars
The torsion bar is that which uses the twisting properties of steel as suspension. The ends of he torsion bar is connected perpendicularly to a wishbone. When the wheels receive vertical force, the wishbone presses against the torsion bar and receives torsion.

The shock absorber:
A vehicle’s suspension system cannot be successful only with springs. With just the springs, there is no limit or control about how much the vehicle will bounce when it hits a bump. This can result in a lot of undesirable things like acceleration squat, body roll and sway. The shock absorber is the most important device of a suspension system. It uses dampening mechanism to keep the springs in control and provide adequate support to the frame.
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Filed under Society

Technical Features and Advantages of a ‘V’ Engine

Fuel pumpThe V-type of engine has two rows of cylinders at an angle usually of 90 degrees. The working of a V engine is similar to that of a flat engine except the angle. Different angles of a v-type engine gives rise to different levels of smoothness. Some steep angles of the engine combines the advantages of V and flat engines and also the disadvantages.

Its advantages are its short length, the great rigidity of the block, its heavy crankshaft, and attractive low profile (for a car with a low hood).

Since it is short, it is compact and can be mounted easily. It is desirable in a vehicle with a small hood since the engine can be fit without negotiating passenger space. This engine lends itself to very high compression ratios without block distortion under load, resistance to torsional vibration. In-line engines have cylinders arranged, one after the other, in a straight line. Overall, V type engines are better and more powerful.

Usage
V engines are both used in cars and motorcycles. It is a highly preferred one in motorcycles due to its compactness.

Types

V2 (V-twin): Has two cylinders mounted in a ‘V’ shape. Most of The V-twin connecting rods share the same crank-pin. The cylinders can either be off-set in two different planes or can be set in the same plane using the ‘fork and knife’ connecting rods.

V4: V4 has been used in vehicles very less compared to the other V engines. The only advantage it has is that it is small in size and still can produce 140 horse power.

V6: The V6 has 6 cylinders, three of them joining the other three at a right angle or an acute angle. Like all V engines, all the pistons rotate the same crankshaft. It is a commonly used basic configuration of engines in modern cars after straight-4.

V8: A V8 can be defined as two sets of straight-4 cylinders acting on the same crankshaft. They produce more power compared to a V6, but has the disadvantages of being costly and consumptive on fuel.

V10: A V10 is two straight-five engines coupled together. V12 is slightly more complicated and runs more smoothly, while a V8 is less complex and more economical. V10 is not found much in common purpose in cars, but highly used in F1 racing.

The other V engines are V10, V12, V14, V16, V18, V20 and V24 as of today, where the number after ‘V’ indicates the number of cylinders.
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Leading Brands in 2014 as per Car Brand Perception Survey

Consumer reports released the results of annual car brand perception survey. It shows some interesting results. Chevrolet, Honda, Ford and Toyota are still at the top. In overall scores, these brands have significant advantages. Even though several other brands including Tesla are improved their rankings. In the survey there are seven categories of consumer perception considered. Those are innovation or technology, style or design, fuel economy, value, performance, safety and quality. The total brand perception score is came out by combining those factors.

Best and worst:
With a 145 point score, Toyota is at the top of overall brand perception. The next top brands up to ten ranks are Ford (120), Honda (109), Chevrolet (105), Tesla Motors (88), Subaru (87), Mercedes Benz (82), Volvo (80), Cadillac (78) and BMW (73). From the worst perception by the consumer Land Rover is at top with four points. Maserati and jaguar scored 8 and 9 points respectively. Above ten points in the worst brand are Rolls Royce (11), Scion and Ram with 17, Mini and Mitsubishi with 21, Infiniti 22 and Jeep is 23.

Important factors to buy:
Quality is the most important factor while buying a new car and opted by the 90 percent of consumers, safety 88 percent, fuel economy 81 percent and performance is 83 percent. These preferences are constant as previous year. Value factor is decreased from 83 percent of 2013 to 82 percent in 2014. Design or style and technology or innovation have 65 percent in previous year and now increased to 70 percent for design/style and 68 percent for technology/innovation. Now let us see these factors in brand wise.

  • Quality: Toyota, Mercedes Benz, Ford, Chevrolet, and Honda (respectively as per the rankings) are the top five best brands considered by the car owners in 2014. Same brands are in the top five positions in previous year also. But there are some changes in their positions. In 2013 Honda is in first place, Toyota, Mercedes Benz, Ford and Chevrolet are in the order of top five.
  • Safety: For safety, Volvo continues in the top position with sixty percent score. Next to it four in top five are Subaru, Toyota, Ford and Honda. Mercedes Benz has lost its position from top five and Subaru occupied the second position.
  • Performance: The top five brands in the performance are Chevrolet, BMW, Ford, Audi, and Lamborghini. In the previous year, top five are Ferrari, BMW, Chevrolet, Ford, and Honda.
  • Value: Toyota, Honda, Ford and Chevrolet are continued its first, second, third and fifth positions. Car owners prefer Kia and it has come to fourth place in which Hyundai in the previous year.

The scores do not reflect any brand’s vehicle actual qualities, they reflect a brand’s image. Here the word ‘perception’ is influenced by hands on experience, marketing, and word of mouth. The perception is also an indicator that reflecting years of bad or good performance.
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2013 Best Selling Models of Kia

The South Korea’s automobile manufacturer Kia has taken two places in the top 25 list given by the good car bad car website. The list was prepared based on the sales statistics for the year ended 2013. The statistics are taken from the reports by the automakers and Automotive News Data Center. In this article we will see the Kia’s best selling models for the past year. The models are Kia Optima and Kia Soul.

  • Kia Optima: With strong engine choices, evocative styling and long list of features it is easy to see. For the mid size sedan, 2013 Kia Optima is one of the top pick. Kia Optima is in the fifteenth rank in best the selling models of America for the year 2013. In the year its sales are 155,893, it is 2.3 percent growth than the previous years sales of 152,399 units.
  • Mileage: The gas mileage for Kia Optima is 22 to 24 miles per gallon (mpg) in city traffic and on highway traffic it is 34 to 35 mpg.
  • Pros and Cons: Lengthy warranty, impressive value by the gasoline models, top crash scores, ample features content, handsome cabin and solid acceleration are the pros. Cons for the Kia Optima are odd brake response in hybrid model, real world mileage historically falls short of EPA estimates, and tight on rear seat headroom.
  • Safety: The standard safety features in Kia Optima include side and side curtain airbags, hill start assist, stability and traction control and four wheel anti-lock disc brakes.
  • Kia Soul: The 2013 Kia Soul is fun to drive nature to practical hatchback realm and it brings hipster styling. Kia Soul is in the nineteenth rank for the year 2013 with 118,079 units of sale in 2013 which is 115,778 in 2012 with an increase of two percent in sales.
  • Mileage: Kia Soul’s city gas mileage is 23 to 25 mpg and in highway traffic it is 28 to 30 mpg.
  • Pros and Cons: Pros of the Kia Soul includes long warranty, low price, funky style, ample passenger space, user friendly controls, and loads of available features. Stiff ride with eighteen inch wheels and few competitors versus limited cargo are the cons.
  • Safety: The standard safety features in the Kis Soul includes hill start assist, front head restraints, side curtain and front seat side airbags, traction control, stability control, and anti-lock disc brakes for four wheel.

For the year ended 203, Kia Optima (155,893) has given a good competition to Chevrolet Impala (156,797) with nearly nine hundred numbers difference. As well Kia Soul with 118,079 faced a fierce competition from Subaru Outback with 118,049, it is just thirty units difference.
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Best Selling Models of Nissan in 2013

Nissan got a good market share with its new models in 2013. The top models are Nissan Altima, Nissan Versa and Nissan Sentra. These are considered from the Forbes twenty best selling cars of 2013 and the sales statistics of these models. In this article, we will discuss about the specifications of these top models from Nissan.

  • Nissan Altima: The Nissan’s Altima is always near top of the heap. Its November 2013 sales in United States are 24,604, and year to date sales up to November 2013 – 295,907.
  • Interior: Leather or cloth upholstery, Bluetooth and cellphone connectivity for streaming audio, 60/40 split folding backseat along with armrest, Pandora and iPod connectivity with Nissan Connect, driver seat is power adjustable, navigation system, automatic climatic control, Bose premium stereo and heated steering wheel and front seats are available.
  • Exterior: 16-inch steel wheels, 16, 17 or 18-inch aluminum wheels, automatic headlights, fog lights, LED taillights, remote start, moon roof, are available.
  • Safety: The safety features are electronic stability system, Antilock disc brakes, side curtain and side impact for front seat airbags, blind spot warning system, lane departure warning and when reverse moving object detection system.
  • Pros and Cons: Pros are top crash test scores, solid interior quality, user-friendly electronics, comfortable front seats, refined ride, engaging handling, fuel economy and satisfying acceleration. Cons are four-cylinder engine giving excess noise, during moderate acceleration CVT can be overeager, and as like some other top sedans, it has no much rear headroom.
  • Nissan Versa: There are 8,327 units sold in November 2013 in United States. The year to date sales in United States is 108,488.
  • Interior highlights: The interior highlights in the Nissan Versa are navigation system, backseat is 60/40 split folding, cruise control, power mirrors and windows, CD stereo, air conditioning, and can comfortably seat five passengers.
  • Exterior: The exterior in the Versa 2014 is rear spoiler, fog lights, simple and aerodynamic design. 15 and 16 inch steel wheels.
  • Safety: The safety features are backup camera, electronic stability system, side curtain and side impact (front seats) airbags and anti-lock brakes.
  • Pros and cons: High fuel economy with CVT, large trunk, more convenience features, comfortable ride, low base price and roomy interior are the pros. Cons are low quality interior materials, no telescoping steering wheel, noisy engine, driving dynamics and bland performance.
  • Nissan Sentra: The sales of Nissan Sentra in 2013 November are 11,664. Year to date up to November 2013 are 118,344.
  • Safety: The available safety features are security system, electronic stability system with traction control and brake assist, antilock brakes and six airbags.
  • Interior and exterior: Interior and exterior features are mostly similar to Nissan Versa.
  • Pros and Cons: The advantages with Nissan Sentra are useful infotainment features, generous trunk space, high fuel economy, priced lower than many rivals and spacious and upscale interior. Disadvantages are steering lacks feel and underwhelming acceleration.

Only Nissan Altima is in the twenty best selling cars of 2013 list released by the Forbes. Nissan Sentra and the Nissan Versa are the bestselling models for Nissan in 2013 as per the data available up to November.
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2013 Honda’s Best Selling Models

The Honda is in a top position with its models Honda Accord, Honda Civic and Honda CR-V. These three models are occupied the twenty best selling cars of 2013 list released by the Forbes. In this article, we will see its specifications that attract the customers.

  • Honda Civic: As of October 2013 the Honda Civic 27,328 with 32.1% change than 2012 (20,687) and has a year to date increase of 10.3%. It is occupied the second place after Toyota Camry. In the new model, there are some small changes than the 2013 model along with enhanced design and more functions.
  • Interior: In Honda Civic, the rear seats can folding back, rear ventilation ducts, and height adjustable driver seat and bucket front seats available. The power features are power mirrors, remote power door locks, and one-touch power windows.
  • Exterior: Rear defogger, intermittent wipers, steel wheels & spare and all-season tires.
  • Safety: There is a big list of safety features available in the Honda Civic. Four wheel ABS, dual front side mounted, and front & rear head airbags, remote anti-theft alarm system, and stability and traction control.
  • Pros and Cons: Available coupe body style, spacious interior, good fuel economy, composed and comfortable ride and wide variety of power trains are the pros. The cons are mediocre brakes, and natural gas and hybrid models have small trunks.
  • Honda Accord: With the last years redesign, Honda Accord’s sales are up 11%. It is next to the Honda Civic and occupied the third place as per October 2013 sales.
  • Interior: The interior features are like similar to Civic model like bucket front seats, height adjustable driver seat, folding rear seat back etc.
  • Exterior: The exterior features are 16-inch alloy wheels, steel spare wheel, temporary spare tires, and Variable intermittent wipers.
  • Safety: The safety features are similar with the Honda Civic.
  • Pros and Cons: Pros of 2014 Honda Accord are available coupe body style, responsive handling, quick acceleration, efficient and refined powertrains, high quality and roomy interior. Cons are split feature doesn’t have for rear folding seat, firm ride quality and the characteristics of CVT’s won’t suitable everybody.
  • Honda CR-V: For the compact crossover utilities, Honda CR-V is the hot market leader. With the redesigned Ford Escape and other strong contenders, Honda CR-V is fighting off. By 2013 October statistics its sales number is 22,554. The interior, exterior and safety features are mostly similar to the Honda Civic.
  • Pros and Cons: The advantages of Honda CR-V are strong crash test scores, ample standard tech features, user-friendly controls, good fuel economy, abundant cargo and passenger room. Cons are no manual transmission, some cheap cabin materials, and engine upgrade is not available.

The Honda Accord and Honda Civic are in the fourth and sixth places of the twenty best selling cars of 2013 list of Forbes. Even in the October 2013 sales, it is below twentieth rank, and there is great competition, Honda CR-V is in the top list at ninth place.
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Google Authorship for Auto Dealerships to Get Higher Click Throughs

Google Authorship has began with the Google’s implementation of massive social network Google + (Google Plus). Google plus is an attempt by Google to directly compete with Facebook.

  • Google authorship: Through Google Authorship, Google allows the author to associate the content to publish with the Google plus profile. It pulls profile photos or images and other information into search engine results pages of the content author. The process for applying Google authorship is relatively simple. There seems to be no exact reason to whose authorship requests will Google chooses to approve. So the application process is easy enough that it is worth applying.
  • Why Google authorship? Google has its own social media platform. It pushes benefits to tying this platform into the websites. Google has also integrated voting buttons that allow users to “+1″ (as Facebook “Likes”) content and also to share content on their Google plus time line. The other useful feature is ability to claim for the content on a website or web page by simply linking it to your personal Google plus profile. The benefits of this are:
  • More exposure for your Google plus page.
  • Ability to get analytic data about social engagement.
  • From organic search results you can get higher click through ratios.
  • Increased credibility prior to the visitors clicking through to your website.
  • Satisfaction of knowing as you are more advanced than competitors.
  • How to apply: It just takes a few minutes to apply for the Google authorship. Just follow the steps below:
  • Check that your Google plus profile page has a recognizable head shot profile photo.
  • Make sure taht you have an email address (for example, content@dealership.com) on the same domain as your content (dealership.com). If you do not have an email address on the same domain of your content has, Google has an alternative method to link your content to the Google plus profile with a simple verification.
  • In the About section of Google plus profile page, add that email address. So it is easy for Google to associate your Google plus account with your dealership domain.
  • Make sure for each article you publish on that domain has a byline clear identification as you are the author (for example, “Author: John Doe” or “By John Doe”).
  • Furthermore, check if byline name matches the name on your Google plus profile.

You can create dealership’s business or personal Google plus pages on which you can connect with your friends. Google plus has been continuously raising with users, and with many features they have implemented since they launched. It is quickly becoming one of the widely used social media platforms.
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Great Choices of Small Cars 2013

There is no secret that increasing consumer demand for economical cars or vehicles has sparked a small car renaissance among United States automakers. Nearly five years ago, it was tough to find five entry-level small cars to recommend. If you are in market for the new economical car that does not feel small in value, the following cars should be on your preference list.

  • 2013 BMW 1-Series: With moderately priced compact cars, Audi and BMW have expanded their lineups and with the CLA Mercedes Benz will soon do the same. The Mercedes yet to come and the Audi A3 due for a redesign, so our favorite of the group is the BMW 1-Series. It’s enough with the base engine in 128i, but 300 horsepower turbocharged inline six cylinder in 135i makes it as a rocket. The 1-Series is offering most of the vaunted 3-Series handling prowess, but with a slightly lower price and a bit less refinement.
  • 2013 Buick Verano: Sometimes the brand image can hurt when small luxury cars built on an economy car platform. But with General Motor’s Buick Verano it is different. It is based on Chevrolet Cruze, which also made this list, but Verano offers quieter interior and even more refinement than Cruze. Available 250 horsepower turbocharged four cylinder engine adds muscle to natural athleticism of compact’s.
  • 2013 Chevrolet Cruze: The Cruze is the best small car from Chevrolet. It offers levels of refinement and quietness those are not just impressive for General Motors, but for the automotive market (in general). Base engine is fuel efficient, but the better choice is 1.4 liter turbocharged four cylinder. It provides better fuel economy (in the Eco trim up to 42 mpg highway) offers more torque, and quieter. Inexpensive and roomy, to the typical small midsize sedan, Cruze is an economical alternative.
  • 2013 Chevrolet Sonic: If Cruze is not the best small car then the Chevrolet has another ever built, Sonic. It is having the same engine choices as Cruze but in smaller package. Its lighter weight makes it more agile and quicker than its bigger sibling. The Sonic hatchback with the 1.4 liter engine and six speed manual transmission is sporty.
  • 2013 Dodge Dart: The Dodge Dart offers technology and refinement which we do not expect in the small car class. As a typical midsize car, it has much rear seat space. We like 1.4 liter turbocharged engine with manual transmission. But CEO of Chrysler feels that the dual clutch automated manual transmission is not right for the American audience. That will be correct with the release of forthcoming nine speed automatic transmission, which make Dart as good as any car in the class.

The other small cars that you consider of 2013 models are Ford Focus, Honda Civic, Honda Fit, Hyundai Elantra, Mazada Mazda3, Mazda MX-5 Miata, MINI Cooper, Volkswagen Jetta, Volkswagen Golf and GTI.
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Importance of Internet Marketing

Internet marketing involves using the Internet to advertise a product or service. A consumer purchasing decision-making process is aligns with the internet marketing, so this is very important. Studies such as Gartner, Google etc. are showing that consumer’s mobile internet usage is growing for product research and social media. Before making final decision, they consumers are researching trough their mobiles.

  • Cost effective: Internet marketing is cheaper than traditional physical retail outlet marketing or other forms like advertising in top magazines, billboards, and TV commercials. There is no need to display the physical goods when you are using internet advertising or marketing. It will reduce the inventory maintenance costs.
  • Personalize: Personalization of offers based on the customer’s preferences and purchasing history is possible. You can make customers’ interests reflecting targeted offers by tracking product information that prospects visit and web pages. This tracking data also helps to plan the cross selling.
  • Social media networking: Internet marketing enables you to take the benefit of social media. There is an article on an executive education website of the Harvard Business School highlighted that the link between online revenue and the social networking. This article says that there is an increased sale of five percent with the social media influence. If you are using internet marketing, you can take this influential advantage by incorporating social media tools in your campaign.
  • Quality content establish credibility: Quality content is an important one for internet marketing. In the traditional marketing direct interaction is needed to tell about you products or services clearly to the customer. However, with the internet, customer can access at any time. Producing quality content in the form of video or podcast or blog on your website will be credible for your business.
  • Internet marketing helps to direct the traffic to your business website.
  • Customer can access your content from anywhere by just having an internet accessible device.
  • With the internet, marketing you can offer the service round the clock. Customer can use at his or her convenient time and can order the product or service online directly through your website.
  • Users can access the website across the globe. Therefore, you can easily expand your business through internet marketing around the world or to your desired area. There is a less need to open marketing outlets physically across the area that you want to expand.
  • You can combine different Internet marketing mix and use more effectively and personally reach the customers.

In the internet marketing everything is tracked. You can easily find what is giving good yield and what not. Based on this you can change or improve your strategies. If you want more control on your marketing, you can use customized ad servers also.
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Filed under Business

Top Eight Fuel Efficient Cars of 2013

With the price of fuel getting higher, people are looking for purchasing cars that use less fuel for a given mileage. Today, fuel efficiency is the major selling factor for vehicles. The more fuel-efficient the car is, the higher it sells. Keeping these things in mind, auto traders in US listed some of the fuel efficient car brands in 2013. This article mentions fuel-efficient cars of the year 2013.

Fuel efficient cars of 2013

1) Honda CR-Z
Honda CR-Z offers four cylinder engine and has a sporty look. It features a design cabin built with high quality and soft touch materials. It has comfortable seats with good legroom area. Moreover, it has more cargo space than others. It consumes less fuel and is listed as one of the fuel efficient brands in 2013. The mileage of Honda CR-Z is 37 miles per gallon.

2) Chevrolet Spark
Chevrolet Spark has four cylinder engine, and is one of the most fuel efficient cars in 2013 and gives a mileage of 34 miles per gallon. Chevrolet spark also offers spacious cabin area and great outside visibility.

3) Toyota Prius
Toyota Prius comes with high tech features with practical functions and bring to users, and is top rated for fuel economy. It gives a mileage of 50 miles per gallon. Not only it has superior fuel economy, but has features such as high tech and a comfortable ride.

4) Toyota Prius C
Toyota Prius C beats other cars in terms of fuel economy. It gives an mileage estimation of 50 miles per gallon. It has a roomy interior and offers favorable pricing.

5) Toyota Prius V
Toyota Prius V has a station wagon body that makes a family car. It is rated as one of the fuel efficient cars in the United States. It gives a mileage of 42 miles per gallon.

6) Ford C-Max
It has been rated top fuel efficient car recently. The car gives a mileage of 43 miles per gallon. It carries more passengers with comfort and serves best alternative for those who consider minivan.

7) Volkswagen Jetta Sportswagen TDI
A car with a superior fuel economy, Volkswagen Jetta TDI offers comfort with nice interior, huge cargo area and smooth, refined ride. It gives a mileage of 34 miles per gallon.

8) Scion iQ
Scion iQ, a highly fuel efficient car that gives a mileage of 37 miles per gallon which makes it an ideal car in the city. It offers surprising comfort and standard features that are easy to use. Though it is one of the smallest cars, it offers spacious legroom area.

With the improvement in technology, many highly fuel efficient cars have come up. These cars are not only economical in terms of fuel consumption, but also fulfill everyday driving needs. Read the rest of this post

Impact Of Air Conditioners On Health

Today air conditioners are widely used in houses, offices, restaurants, hospitals, etc. The use of air conditioners is becoming very common. It makes the environment comfortable. But, it has to be taken proper care, otherwise it can be harmful to you and your family’s health. Let’s take a look at the positive and negative impact of air conditioners on your health.

Positive Impact
There are many benefits of air conditioners. A pleasant atmosphere is created inside the house regardless how uncomfortable is the temperature outside. Some of the positive impacts are:

  • It comforts us during work and leisure time.
  • There is an increase in physical activities.
  • Insects and parasites present in air are reduced with low temperature.
  • As the air conditioner filters air, it improves the quality of indoor air.
  • If the temperature is low, there is no sweating, thus there is less chances of getting dehydrated.
  • It is helpful for people who have dust allergy.
  • Installing best kind of air conditioners will enable the employees to give out best performance.
  • Excess heat from outside can cause health problems and effect physical activities.

Negative Impact
As there are many befits from ACs, they can also be problematic. Some of the negative impacts are:

  • Indoor air humidity is removed by AC. It normally pulls away humidity from indoor and blows cool air which is actually gas. Constant use of AC can make your skin dry and chapped.
  • After sitting in air conditioned room for hours, when people move out in hot sun it can be harmful for health. Skin and body is greatly stressed and effected because of this sudden change of climate.
  • It can be problematic for people who suffer from sinus as it makes their heads feel heavy.
  • There is an increased risk of respiratory disease. AC should be set at high temperature to avoid this problem.
  • People often complain about running nose, sore throat, fever, etc. This is mainly because of regular use of AC.
  • If filters of AC are not cleaned regularly or any negligence makes poor functioning of AC, it can circulate germs present in the air which can cause asthma and some infections in respiratory tract.
  • As the temperature is lower, there is no chance of sweat. Even if hard work is done, calories are not burnt. People who spend long hours or whole day in air conditioners are more prone to weight gain.
  • If the air conditioner in car has filters that are of cheap quality it may cause breathing problems.

Having known the pros and cons of air conditioners, ultimately the decision is yours regarding how and when to use the air conditioner. Read the rest of this post

Filed under Home-and-living

Interview: Skills Required to Get Successful

Whatsoever type of job you are searching for, you need to go through interview process which is an important part of recruitment process. There are some basic skills required for attending interview by which you can able to get the job successfully.

Skills Required to Attend Interview
Following are some skills that are required to attend an interview:

  • First Impressions: As you get only one chance of making first impression, make sure that you do your best make it count. Arriving on time and greeting in a good manner should be considered for making your first impression the best one. Dressing is one of the essential parts to make a good impression. So dress neatly and professionally.
  • Confidence: When attending an interview, you should be confident in whatever you say. Confidence comes from understanding the company thoroughly and about the job for that you are called for. Prepare yourself to answer every question of the interviewer. This can include questions relating to your work experience, educational qualifications, success and failure in the job etc. Preparing beforehand will be a good practice to attend interview.
  • Good communication / appropriate language: This involves both verbal and non verbal communication. Listen to the interviewer properly and actively and respond in an appropriate manner. Using slang words should be avoided and speak clearly. Good posture should be maintained. Your expressions and eye contact also plays an important role in interview.
  • Answering to the point: Remember not to talk too much, as telling more than what is required could be irritating to the interviewer. Answers should be specific and to the point.
  • Asking questions: When the candidate is asked that whether they have any questions, most of them will reply as ‘no’. This is not correct. Asking questions to the interviewer shows your interest in the job. This also helps in giving you the opportunity to find out whether this is a right place for you or not.
  • Don’t become too familiar: It is a good practice to ask some questions to the interviewer but you should not overstep your position as a candidate. It is better not to get familiar with the interviewer.
  • Don’t be desperate: You should be confidence enough during the interview and should not be concerned regarding hiring, because this shows how desperate and less confidence you are.

Read the rest of this post

Filed under Business

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