The above figures indicate that the advertisers are inclined to Cost-Per-Action (CPA) pricing model. This shows advertising via CPA helps companies do business. They are not willing to pay for the advertisements like Cost-Per-Click (CPC), Cost-Per-Mille (CPM) or fixed payment methods, where the advertisement does not bring any leads or sales.<\/li>\n<\/ul>\nThese numbers show that online advertising getting popular rapidly and businesses are willing to pay for Cost-Per-Action (CPA) method, which means, paying only if the promotion has worked well for the business in getting leads or sales.<\/p>\n","protected":false},"excerpt":{"rendered":"
What is IAB? Interactive Advertising Bureau (IAB) is an organization established in 1996, headquartered in New York, USA. IAB legally supports Internet advertising companies, conducts research every year and sets up standards for Internet advertising businesses. Business can afford Internet marketing by adopting payment methods. The most common payment methods are Cost-Per-Mille (CPM), Cost-Per-Action (CPA) or Pay-Per-Performance (PPF) and Cost-Per-Click (CPC). It is the advertiser’s choice to choose one that best suits their specific business. … <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,27],"tags":[39,59],"_links":{"self":[{"href":"https:\/\/news-developments.com\/wp-json\/wp\/v2\/posts\/1845"}],"collection":[{"href":"https:\/\/news-developments.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-developments.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-developments.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/news-developments.com\/wp-json\/wp\/v2\/comments?post=1845"}],"version-history":[{"count":5,"href":"https:\/\/news-developments.com\/wp-json\/wp\/v2\/posts\/1845\/revisions"}],"predecessor-version":[{"id":2820,"href":"https:\/\/news-developments.com\/wp-json\/wp\/v2\/posts\/1845\/revisions\/2820"}],"wp:attachment":[{"href":"https:\/\/news-developments.com\/wp-json\/wp\/v2\/media?parent=1845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-developments.com\/wp-json\/wp\/v2\/categories?post=1845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-developments.com\/wp-json\/wp\/v2\/tags?post=1845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}