News Developments

An Archive of News and Developments

Tag Archives: sms marketing

Benefits of SMS Marketing for Businesses

Comments Off

ad server pricesText messaging or SMS is commonly used tool in mobile marketing. This tool is popular among retail and FMCG businesses. SMS marketing is considered to be one of the highly effective strategies to survive competition in the market. Sending messages to people via SMS is a great strategy because the message is delivered to the customer directly. The SMS service is generally used for different purposes such as recruiting, marketing, customer care services, etc.

The widespread popularity of SMS marketing is also due to the reason that there is an increase in mobile usage all over the world. Also every message sent will be read by the users. Companies can also directly send their messages to the customers, irrespective of the location of the customer and the time.

Bulk SMS has become an important advertising and marketing tool to promote business because it not only creates awareness about a brand but also helps in reaching huge potential markets and large number of customers within short time. By using the bulk SMS marketing service, a business can send the text message containing description about the product, price or any other information to a customer group with a single click.

Benefits of SMS marketing
SMS marketing is an easy to execute marketing strategy. Not much budget is required by a company for using this particular marketing tool. Hence, SMS marketing is considered a profitable and cost-effective marketing strategy.

adserverFollowing are the benefits of SMS marketing:

  • Increase of sales and generate repeated sales
  • SMS marketing not only helps in generating sales, it also enhances the brand exposure
  • Highly personalized messages can be sent directly to the target customers
  • SMS marketing can be used to send important information to key customers or suppliers of the raw materials
  • Mobile messaging helps the business in providing value added services at a marginal cost
  • Automatic relay of critical information is possible through mobile marketing
  • With the help of the mobile marketing and advertising, business people can communicate almost to everybody and consumer groups of every segment better

With SMS marketing, a company can inform its distributors about the launch of new products, changes in pricing and specifications and about shipping the products. The company can also maintain customer relationship management by sending wishes on birthdays, anniversaries and on special days. It can be used to inform consumers about special discounts and offers, and to send SMS invitations to customer on product launches and events organized by the company. Read the rest of this post

Filed under Business
Apr 12, 2012

Benefits of SMS Marketing for FMCG Industry

Comments Off

The most widely used tool by Retail and FMCG in mobile marketing is text messaging or SMS. One of the strategies used by the FMCG companies to sustain in this competitive market is to make use of SMS marketing. Sending messages to people via SMS is a great strategy because the message is delivered to the customer directly. The SMS service is generally used for different purposes such as recruiting, marketing, customer care services etc.

Bulk SMS has become an important advertising and marketing tool to promote business because it not only creates awareness about a brand but also helps in reaching huge potential markets and large number of customers within short time. By using the bulk SMS marketing service a business person can send the text message containing description about his product, price or any other information to a customer group with a single click.

The benefits of the SMS marketing for the FMCG industry are as follows:

  • Increase of sales and generate repeated sales.
  • Highly personalized messages can be sent directly to the target customers.
  • In FMCG industry SMS marketing is used to send important information to key customers or suppliers of the raw materials.
  • Mobile messaging helps FMCG industry in providing value added services at a marginal cost.
  • Automatic relay of critical information is possible through mobile marketing.
  • With the help of the mobile marketing and advertising business people can communicate to almost everybody and segment consumer groups better.
  • The Bulk SMS Services allows corporate clients to submit bulk SMS from any web server.

With the SMS marketing a Company to distributors can inform about the launch of new products, changes in the pricing and specifications, and can inform about the shipping of materials. And the company can maintain CRM by sending wishes on birthdays, anniversaries and on special days. It can be used to inform consumers about special discounts and offers, and also send SMS invitations to customer about the product launches and events organized by the company.

Filed under Business
Feb 18, 2011