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Tag Archives: Online advertising

How Online Advertising Helps Your Website

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Are you a website owner?
Then, online advertising is the best way for your business to make it visible to your customers. Today online advertising is more popular and wide ad serverspread among the audience than the traditional methods of advertising. So, would you like to know what online advertising is and what are the major benefits that you can get through it? Then, read this article.
Online advertising is one of the methods of advertising. The purpose of online advertising is to spread your business globally through which you can build your brand and grow your business. Online advertising can be done through various ways and having a good and effective online advertising campaign will give lots of benefits to your business such as:

  • Increasing customers: A good and attractive advertisement with facts can bring lots of potential and targeted customers to your business
    through online advertising. Because, online advertising has more scope of reaching the customers than the offline as today’s world is relaying mostly on the online services rather than the offline. This makes your business profitable.
  • Brand awareness: It also improves the brand name of your company, product or service that your company is having. Brand awareness helps in bringing long-terms customers for your business which is more important for any business to survive in this competitive world.ad server

 

  • Global presence: Through online advertising you can place your ads wherever and whatever website you want. So, here you will have more chances of targeting the customers globally if your business needs global presence. This makes your product or service more popular and brings good image to your business or company.
  • Local opportunities:Along with the global opportunities your local opportunities will also increase automatically. Being popular locally is more important, because people come to you based on the reviews of local area. So, when concentrating on global presence don’t ignore your local area. Because, there is a chance of getting popularity in local area through both online and offline advertising. So, don’t loose a single chance in promoting your business.
  • More sales and revenue: Ultimately online advertising brings you more sales and revenue when compared to the offline advertising since, adserveronline advertising is focused mainly on performance based results. This gives you an edge among the competitors and make you unique among them with good and unique online ad that you display.

These are few benefits that comes through online advertising which is the most effective way of communicating your business to your customers.
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Filed under Business
Mar 16, 2015

Interactive Advertising Bureau (IAB) Revenue Report for Pricing Models of Internet Marketing

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What is IAB?
AdserverInteractive Advertising Bureau (IAB) is an organization established in 1996, headquartered in New York, USA. IAB legally supports Internet advertising companies, conducts research every year and sets up standards for Internet advertising businesses.

Business can afford Internet marketing by adopting payment methods. The most common payment methods are Cost-Per-Mille (CPM), Cost-Per-Action (CPA) or Pay-Per-Performance (PPF) and Cost-Per-Click (CPC). It is the advertiser’s choice to choose one that best suits their specific business.

  • Cost-Per-Mille (CPM): Advertisers need to pay the publishers for every 1000 ad impressions.
  • Cost-Per-Action (CPA) or Pay-Per-Performance (PPF): Advertisers pay the publisher for every visitor that visited the website and performed some action like registering or purchasing on the advertiser’s website.
  • Cost-Per-Click (CPC): Advertisers pay the publisher for every visitor who visited the website through the link posted on the hosting website.

Ad serverIAB Report on pricing models
According to the IAB survey report, the total revenues of Internet advertising on different pricing models are as follows.

  • 2009: Total revenue collected in 2009 was $22.7 billion of which, CPA contributed a major share of 59%, CPM contributes 37%, and the share of other pricing models was 4%.
  • 2010: Total revenue was $26 billion of which, CPA contributed 62%, CPM’s share was 33% and others’ was 5%.
  • 2011: Total revenue was $31.7 billion of which CPA’s contribution was 64%, CPM’s was 32% and others’ was 4%.
  • 2012 (Jan – June): Total revenue for six months was $17 billion of which, CPA’s share was 67%, CPM’s share was 31% and others’ was 2%.

Analysis

  • From these figures, it is clear that the percentage of advertisers opting for Cost-Per-Action (CPA) pricing model has increased every year. It was 41% in 2004 and has increased to 67% in 2012.
  • The percentage of Cost-Per-Mille (CPM) advertisers is decreased over these years. It was 42% in 2004 and decreased to 31% in 2012.
  • In other pricing models like Cost-Per-Visitor (CPV), Cost-Per-Click (CPC) and fixed payment methods the share was high during the initial stages, but has decreased drastically from 17% in 2004 to 2% in 2012.
  • The above figures indicate that the advertisers are inclined to Cost-Per-Action (CPA) pricing model. This shows advertising via CPA helps companies do business. They are not willing to pay for the advertisements like Cost-Per-Click (CPC), Cost-Per-Mille (CPM) or fixed payment methods, where the advertisement does not bring any leads or sales.

These numbers show that online advertising getting popular rapidly and businesses are willing to pay for Cost-Per-Action (CPA) method, which means, paying only if the promotion has worked well for the business in getting leads or sales. Read the rest of this post

Filed under Business, Top News
Sep 20, 2013

Why Your Small Business Should Choose Online Advertising Today?

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ad serverAccording to the research report by “Ad-ology” about ‘planning of small businesses spending on advertisements in 2013’, which is generated by surveying 1,438 small businesses in USA in January 2013

  • 30.5% of small business spend more than $1000 every year for advertising their company and product in 2012. This includes both traditional and online advertisement. Businesses said that they increase this number in 2013 for spending on social media marketing, mobile marketing and digital marketing.
  • Most small businesses surveyed also say, they are planning to advertise on one-to-one basis. And therefore, they will choose email marketing and implement it by mid of 2013.
  • Some small businesses who newly adopted online advertising say their main preferences is for posting tweets and some social games or contests to gain attention of the users.
  • 20.5% of small businesses are planning to increase their spending on social media network.
  • 25% of small businesses are going to have their business website while 20% of them are optimizing their business website to be at the top of search engine result pages.
  • 30.5% of small businesses spend more money on mobile advertising like applications and texts for their promotion in 2013.ad server

From these points, it is clear that online advertising is growing and small businesses are planning to spend more money and time on online advertisements in future. It is because they are increasingly realizing the benefits of using online advertisements.

As the craze for online advertising is increasing among small businesses, the number of companies offering search engine optimization (SEO) and pay-per-click (PPC) services are increasing.

Businesses should be very careful when decided to have a website and optimize it with the help of a company providing SEO services. Before you approach a company, it is mandatory that you have a clear understanding of your own business. Businesses should know what their company products/services are? To whom they are targeting to? How your business should appear to users on Internet? Who are the competitors? etc.

After a serious research on your business, identify the terms which are strongly related to your business. These terms or words are called “keywords”. This part of the research is very crucial. There is nothing wrong,if more than enough time is taken in identifying your keywords.

Once the business is ready with the answers for above questions, you should choose the best SEO company. Have a detailed discussion on what you Ad server for ad networkswant, get some ideas from them that are useful for you, ask them about the previous assignments/projects they did and how they made that client’s company website stand on top of search engine results page list.

SEO is a time taking process and return on investment (ROI) cannot be expected immediately.

Choosing the good SEO company and knowing your business well will definitely help your business with more number of potential customers through your optimized website.

Filed under SMB's
Jul 12, 2013

Russia Experiences Excellent Online Ad Revenues Over Print Media in Third Quarter of 2011

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Online advertising in Russia, which was behind the print media from January to September 2011, experienced the highest growth rate. The ad revenues for print media during this period was $1 billion whereas the revenues of online advertising was $900 million. However, there had been a drastic change and the online ad revenues had surpassed those of print media in the third quarter of 2011.

As per the Association of Russian communication agencies, online advertising revenues in this period had exceeded expectations to rise by 57 percent adserverto a total of 300 million. Online advertising occupied the highest place in terms of revenues followed by television in terms of media ad revenues. According to the report, television revenues grew by 25 percent to reach $250 million and advertising revenues for print media increased 7 percent to reach $250 million.

About $500-600 million was spent by advertisers on contextual advertising. It is a form of targeted advertising for advertisements appearing on websites or mobile browsers. This mode of advertising scans the text of a website for keywords and return advertisements to the web page based on what the user is viewing. This mode of advertising had experienced 63 percent growth in comparison with the last year in Russia. About 49% of the online ad revenues was constituted by display advertising that includes banners and ads on websites. These revenues accounted for $300-350 million. The study reported that the growth of online advertising in the country is expected to increase further in the coming years. Read the rest of this post

Filed under Business
Jan 12, 2012

Online Ad Spend Grow Globally, While US leads in Online Ad Spends

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ad servingOne of the most advanced forms of advertising the products and services of a business is by the use of Internet. Online advertising promotes the messages of the businesses directly to the customers in an attractive way. The rise in trend of online advertising has been enhancing the growth of spending on online advertisements.

As per the eMarketer estimations, online ad spend would see growth worldwide and US would be in the leading position. The estimates were found through analysis of data from various sources like investment banks, governmental organizations, research firms and ad agencies. They also included the analysis of global trends in economy and advertising markets.

As per the estimations, online ad spending is expected to grow 17.2% to $80.1 billion in 2011. However, the US is estimated to make 31.9% of the outlays in 2011 and stands first among other countries in the world. However, it is estimated that Asia-Pacific, Latin America, Eastern Europe and the Middle East are found to face growth in terms of online ad spends. Online ad spending in Asia-Pacific is estimated to be more than doubled from $16.4 billion in 2010 to $34.6 billion in 2015. There would be a triple growth in online ad spending from 2010 to 2015 from $3.7 billion to $11.3 billion.

AdserverThe online ad spend growth in 2011 is estimated to be 50% in middle East and Africa, and 20% in Latin America, 18% in Asia-Pacific, 17% in eastern Europe and 12.5% in western Europe. However, they are not expected to reach the share of outlays of the US.

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Filed under Business
Sep 14, 2011

Growth of Online Advertising in US in the Past Few Years

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Ad serverThe marketers are targeting customers through online advertisement because its easy to market through Internet. It is also found that people in US are spending more time online rather watching television. The marketing firms can measure their campaigns and can target the ad to the required customers.

Kelly group has estimated about 28% growth in online display, 26% growth in the text advertisement and it projected that online advertisement revenue will be $147 billion by 2012. It has predicted that the online advertisement from US alone will be around $22.5 billion to $62.4 billion. It has also estimated that the local advertisement to generate US$ 1.5 billion by 2012. Further, small businesses are expected to allocate 11.6% of their budgets to video advertisement by 2012.

Factors for growth of online advertising:
Many businesses are looking for effective strategies to reduce business costs by reducing operating costs in order to stay competitive and profitable. As online advertising requires low budget, it is being implemented by businesses to promote their products.

Ad servingChanging from traditional advertisement to online advertisement:
In the past few years it is seen that a change took place in the form of advertising from traditional to internet marketing. News papers, magazines had fall in demand, while the online publications had increased demands through online advertisements. There is also growth seen in video and mobile advertisement as they reach maximum number of customers.

Apart from other factors, some other factors include change in consumer behavior and lifestyle.

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Filed under Business
Sep 10, 2011

eMarketer Forecasts US Online Ad Spends to Reach $31 billion in 2011

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Ad servingTechnology has been advancing day by day easing the daily life activities. With the use of Internet, there has been an increased growth of businesses throughout the world. Advertising is considered to be one of the most important tools promoting business services and helps in its success and growth. In today’s world of technology, online advertising is the effective marketing tool used worldwide. In the US, firms are busy in increasing their online ad spends.

An eMarketer estimate report states that US online ad spends are expected to reach $31.3 billion in 2011 contributing a growth of about 20.2%. In 2010, the country had spent around $26 billion on online advertising. The online search ad spends are estimated to be $14.38 while the online display ad spends are expected to be $12.33 billion in 2011. The online display ads include banner ads, online video, rich media and sponsorships. The online search and display ad spends are estimated to grow by 19.8% and 24.5% respectively over 2010.Adserver

Furthermore, among all the formats of online advertising, online video ad spends are estimated to grow by 52.1% in 2011 to $2.16 billion. However, in 2010, only $1.42 billion was spent on online video ads. Online ad spends on sponsorships are expected to grow by 26.4% in 2011 to $0.91 billion from $0.72 billion in 2010. The online banner ad spends are estimated to grow by 22.1% in 2011. On the whole, the online search as well as the display ad spends are expected to grow in the US in 2011. As a part of the estimations, the firm also expected that the US online ad spends would reach $49.5 billion by 2015.

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Filed under Business
May 10, 2011

SMB Ad Spending Grew Up In Q2 2010

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In second-quarter of 2010, there is an increase in search spending of small businesses, according to WebVisible.

Small business ad advertisers expenditure on search advertising in second-quarter of 2010 was $2,231 which had an increase by 1.4 percent from first-quarter of 2010 and by 159 percent in second-quarter of 2010.

  • Attorneys, dentists and general contractors were the consistent and most popular advertisers in second-quarter of 2010.
  • There was an increase in seasonal expenditure by landscapers, air conditioning contractors and businesses offering fencing, awning and irrigation services from first-quarter to second-quarter in 2010.
  • There was an increase in spending significantly from first-quarter to second-quarter in 2010 by business which offered jewelry, job recruitment services, mortgages, loans.
  • The trends among WebVisible’s US advertisers represents $23 million in US small business advertiser from second-quarter of 2009 through second-quarter of 2010 spending from 12,000 more individual advertisers in second-quarter of 2010.
  • There was an increase of 29 percent of clicks resulting in a phone call to the advertiser over the last quarter and also there was an increase of 58 percent over the last year during the same period.

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Filed under SMB's
Oct 5, 2010