Mobile Advertising’s Leading Edge by IAB

The release of ‘Prevailing Mobile In-Application Advertising Formats,’ in July was announced by the interactive Advertising Bureau (IAB). It is the industry’s first benchmark for ad formats that is being offered in mobile applications. Android, Blackberry, iPad, iPhone/iPod Touch, Palm, Symbian and Windows Mobile, the seven major mobile/portable application platforms and the current trends in mobile advertising, are summarized in a survey by IAB companies. The first IAB Mobile Platform Status Report focuses on mobile …

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