How Online Marketing is Better Than Traditional Marketing

Since long, marketing strategy and campaigning was dominated predominantly by traditional way of marketing. Everyone of us might have come across sales persons at our doors trying to promote or sell their products. This is a type of traditional marketing. Traditional marketing is often very costly and slow due to large workforce involved and lot of resources. Advertising through roadside hoardings, newspaper advertisements, television advertisements, distributing brochures, etc., are all ways of traditional marketing. It …

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Pay-Per-Click Online Advertising and Its Benefits

Pay-Per-Click Pay-Per-Click (PPC) is an online advertising model through which advertisers pay the publishers when the customer or visitor clicks on the ad displayed. Through this, both the advertiser and the publisher are benefited and this is a part of affiliate marketing because both help one another. PPC ads have strong impact on the customers through which advertisers can enhance their business. PPC will be of two types one is flat rate PPC and the …

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What is Content Marketing and Why is it Important?

Simply put, content marketing is all about how a business communicates effectively with existing and potential customers about their company, products or services in a meaningful and productive way. The prime tool in the stratedy is content. Content marketing is creating content that is valuable and relevant to targeted customers. Content marketing builds trust in a company, creates a connection and increases brand awareness. Having trust and being connected to a brand makes a customer …

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Importance of Internet Marketing

Internet marketing involves using the Internet to advertise a product or service. A consumer purchasing decision-making process is aligns with the internet marketing, so this is very important. Studies such as Gartner, Google etc. are showing that consumer’s mobile internet usage is growing for product research and social media. Before making final decision, they consumers are researching trough their mobiles. Cost effective: Internet marketing is cheaper than traditional physical retail outlet marketing or other forms …

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Interactive Advertising Bureau (IAB) Revenue Report for Pricing Models of Internet Marketing

What is IAB? Interactive Advertising Bureau (IAB) is an organization established in 1996, headquartered in New York, USA. IAB legally supports Internet advertising companies, conducts research every year and sets up standards for Internet advertising businesses. Business can afford Internet marketing by adopting payment methods. The most common payment methods are Cost-Per-Mille (CPM), Cost-Per-Action (CPA) or Pay-Per-Performance (PPF) and Cost-Per-Click (CPC). It is the advertiser’s choice to choose one that best suits their specific business. …

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Role of Internet Marketing In Automotive Industry

In recent times, many retail businesses are considering Internet marketing as their preferred marketing solution to reach consumers. Many businesses consider taking their business online an issue with Internet Marketing. However, it’s about understanding, and utilizing current marketing trends effectively to enhance a business’s web presence. With Internet marketing, automotive businesses can take their services to higher levels. Role of Internet marketing in automotive industry When it comes to the automotive industry, Internet marketing plays …

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Google PageRank vs Alexa Traffic Rank

PageRank (PR for short) is the method by which Google evaluates the importance of any given site. Pagerank is Google’s way of deciding a page’s importance. Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2 and 3 is quite small, whereas the gap between …

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eWin Marketing Successfully Adds New Clients Across 6 Countries

Released by: eWin Marketing eWin Marketing successfully added new clients across 6 different countries by providing professional, result-oriented, and value based services. The affordable and timely solutions provided by eWin have been instrumental in expanding its client base across US, UK, Ireland, Canada, Indonesia and Barbados. eWin Marketing is a specialist SEO (Search Engine Optimization) company focusing on small & emerging businesses looking for quality SEO services at affordable prices. eWin Marketing has been established …

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