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Tag Archives: Internet Marketing

How Online Marketing is Better Than Traditional Marketing

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ad serverSince long, marketing strategy and campaigning was dominated predominantly by traditional way of marketing. Everyone of us might have come across sales persons at our doors trying to promote or sell their products. This is a type of traditional marketing. Traditional marketing is often very costly and slow due to large workforce involved and lot of resources. Advertising through roadside hoardings, newspaper advertisements, television advertisements, distributing brochures, etc., are all ways of traditional marketing. It lacked reach and effectiveness. People always do not access the channels through which this promotion is done.

On the contrary, online marketing is very innovative and has widespread reach. It is accessible to almost everyone. In this way, internet provides a very good platform for marketing and advertising.

Traditional marketing vs online marketing

    Adserver

  • Traditional marketing
    Due to the large amount of resources that are put to use, the cost of the traditional marketing increases. Much expenditure is incurred on things such as renting space for hoarding, printing the banners, arranging for the workforce, transportation and a lot more. This is one of the major reasons it is pursued less nowadays.Secondly, the performance and success of the campaigning and promotion cannot be measured with good accuracy. Only estimates can be made regarding these. Most of the times success is rated through the number of sales that happened in a particular area. The reach of the traditional marketing is very much limited. Promoters have to campaign in each of the local markets separately. This amounts to a lot of expenditure. The effect of traditional marketing is slow. It takes time to build brands and enhance brand recognition.
  • Online marketing
    Internet is one of the most useful utility feature of the 21st century. It has created a revolution in the era of information technology. Fortunately, internet also provides a very reliable and effective platform for marketing and promoting products and brands. It is fast and within no time targets the customers. In a short time, it creates a much larger impact. There are many ways through which traffic and success of a campaign can be measured. Exact numbers can be obtained regarding how many sales happened, how many persons interacted, number of likes, shares, etc. The reach of the method is extensive and covers local, national and international markets in an appreciable way.

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Filed under Business
Oct 28, 2014

Pay-Per-Click Online Advertising and Its Benefits

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Pay-Per-Click
Ad serverPay-Per-Click (PPC) is an online advertising model through which advertisers pay the publishers when the customer or visitor clicks on the ad displayed. Through this, both the advertiser and the publisher are benefited and this is a part of affiliate marketing because both help one another. PPC ads have strong impact on the customers through which advertisers can enhance their business.

PPC will be of two types one is flat rate PPC and the other is bid-based PPC. In a flat-rate PPC model, both the advertiser and the publisher agree for a fixed amount of money for each click made where as in bid-based PPC the advertisers has to compete with the competitors in an auction hosted by publisher and here the advertiser has to pay the publisher based on the bid made.

Through PPC advertising, the advertiser and the publishers both are benefited. Here are some of the advantages of PPC advertising.

Advantages of PPC

Quick launch
The PPC campaign can be launched quickly in the market and target the group of audience. These PPC ads will bring the targeted traffic to your site. With this traffic, your business will expand in the market quickly and chance of gaining brand image.

AdserverDeciding budget
In PPC, online advertising the advertiser has the choice of setting the budget based on the targeted traffic and keywords. The advertiser sometimes decides the budget based on the bidding made. Therefore, the advertiser can save the money without any losses.

Result based payment
Here the money is paid by the advertiser to the publisher only when the click is made by the customers on the ad and the advertiser need not pay for placing their ads on the publisher’s site. Therefore, the advertiser will not loose with this PPC ads.

Strong branding
With PPC ads, the business product or service will have good brand image among the customers. Through this, the advertiser will have good revenue and strong branding in the market.

Fast results
PPC ads will have strong impact on the customers and the results achieved will be very fast when compared to the SEO campaigns, which will take long time for achieving results.

Measure the conversion
With PPC, advertising you can measure the conversion rate and you can calculate the ROI (Return on Investment). This helps in achieving campaign results easily.

These are the few PPC benefits that an advertiser can achieve with his/her campaign.
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Filed under Business
Oct 8, 2014

What is Content Marketing and Why is it Important?

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Simply put, content marketing is all about how a business communicates effectively with existing and potential customers about their company, products or services in a meaningful and productive way. The prime tool in the stratedy is content. Content marketing is creating content that is valuable and relevant to targeted customers.

Content marketing builds trust in a company, creates a connection and increases brand awareness. Having trust and being connected to a brand makes a customer more loyal to the business. In this article we will discuss why content marketing is important.

It is an art of communicating with your customers
Content marketing is a great way to interact with your existing and new customers who find your brand interesting and buyable, with a goal of driving profitable customer action. To get your customers interested and engaged, content marketing is a way to attract your prospective customers, and establishes your business as a trusted source of information.

You are delivering information that makes your customer more intelligent
By providing valuable information to your potential customers, you are not only letting them know about your company, products/services, but you are also educating them on what type of products you offer, what are its features and how it is helpful. This information makes the buyer more knowledgeable and intelligent, which in return promotes brand loyalty.

Develops relationship and builds trust
People like to do business or buy products from brands whom they know and trust. When you engage in content marketing, your potential customers come to know about your business and trust you through your content.

Content marketing establishes you as an expert in your field. This leads to building trust and awareness. It is also a great way to develop a stronger and long lasting relationship with your customers.

Your customers want to share it with their social networks
Once you build trust and relationships among your potential customers, they will tell their social media circle about your company and its products/services. They will share your valuable content with their network of family and friends. As your content is shared, people visit your site to know more about your company and its products. The more of your content is shared, the more customers will interact with your brand, and they are more likely to buy from your brand.

The bottom line is, content marketing helps prospects and customers make an informed buying decision. It will have a big influence in keeping your existing customers engaged and in reaching out to new customers.

Filed under Business, Top News
May 22, 2014

Importance of Internet Marketing

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adserverInternet marketing involves using the Internet to advertise a product or service. A consumer purchasing decision-making process is aligns with the internet marketing, so this is very important. Studies such as Gartner, Google etc. are showing that consumer’s mobile internet usage is growing for product research and social media. Before making final decision, they consumers are researching trough their mobiles.

  • Cost effective: Internet marketing is cheaper than traditional physical retail outlet marketing or other forms like advertising in top magazines, billboards, and TV commercials. There is no need to display the physical goods when you are using internet advertising or marketing. It will reduce the inventory maintenance costs.
  • Personalize: Personalization of offers based on the customer’s preferences and purchasing history is possible. You can make customers’ interests reflecting targeted offers by tracking product information that prospects visit and web pages. This tracking data also helps to plan the cross selling.
  • Social media networking: Internet marketing enables you to take the benefit of social media. There is an article on an executive education website of the Harvard Business School highlighted that the link between online revenue and the social networking. This article says that there is an increased sale of five percent with the social media influence. If you are using internet marketing, you can take this influential advantage by incorporating social media tools in your campaign.
  • Quality content establish credibility: Quality content is an important one for internet marketing. In the traditional marketing direct interaction is needed to tell about you products or services clearly to the customer. However, with the internet, customer can access at any time. Producing quality content in the form of video or podcast or blog on your website will be credible for your business.
  • Internet marketing helps to direct the traffic to your business website.
  • Customer can access your content from anywhere by just having an internet accessible device.
  • With the internet, marketing you can offer the service round the clock. Customer can use at his or her convenient time and can order the product or service online directly through your website.
  • Users can access the website across the globe. Therefore, you can easily expand your business through internet marketing around the world or to your desired area. There is a less need to open marketing outlets physically across the area that you want to expand.
  • You can combine different Internet marketing mix and use more effectively and personally reach the customers.

In the internet marketing everything is tracked. You can easily find what is giving good yield and what not. Based on this you can change or improve your strategies. If you want more control on your marketing, you can use customized ad servers also.
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Filed under Business
Jan 28, 2014

Interactive Advertising Bureau (IAB) Revenue Report for Pricing Models of Internet Marketing

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What is IAB?
AdserverInteractive Advertising Bureau (IAB) is an organization established in 1996, headquartered in New York, USA. IAB legally supports Internet advertising companies, conducts research every year and sets up standards for Internet advertising businesses.

Business can afford Internet marketing by adopting payment methods. The most common payment methods are Cost-Per-Mille (CPM), Cost-Per-Action (CPA) or Pay-Per-Performance (PPF) and Cost-Per-Click (CPC). It is the advertiser’s choice to choose one that best suits their specific business.

  • Cost-Per-Mille (CPM): Advertisers need to pay the publishers for every 1000 ad impressions.
  • Cost-Per-Action (CPA) or Pay-Per-Performance (PPF): Advertisers pay the publisher for every visitor that visited the website and performed some action like registering or purchasing on the advertiser’s website.
  • Cost-Per-Click (CPC): Advertisers pay the publisher for every visitor who visited the website through the link posted on the hosting website.

Ad serverIAB Report on pricing models
According to the IAB survey report, the total revenues of Internet advertising on different pricing models are as follows.

  • 2009: Total revenue collected in 2009 was $22.7 billion of which, CPA contributed a major share of 59%, CPM contributes 37%, and the share of other pricing models was 4%.
  • 2010: Total revenue was $26 billion of which, CPA contributed 62%, CPM’s share was 33% and others’ was 5%.
  • 2011: Total revenue was $31.7 billion of which CPA’s contribution was 64%, CPM’s was 32% and others’ was 4%.
  • 2012 (Jan – June): Total revenue for six months was $17 billion of which, CPA’s share was 67%, CPM’s share was 31% and others’ was 2%.

Analysis

  • From these figures, it is clear that the percentage of advertisers opting for Cost-Per-Action (CPA) pricing model has increased every year. It was 41% in 2004 and has increased to 67% in 2012.
  • The percentage of Cost-Per-Mille (CPM) advertisers is decreased over these years. It was 42% in 2004 and decreased to 31% in 2012.
  • In other pricing models like Cost-Per-Visitor (CPV), Cost-Per-Click (CPC) and fixed payment methods the share was high during the initial stages, but has decreased drastically from 17% in 2004 to 2% in 2012.
  • The above figures indicate that the advertisers are inclined to Cost-Per-Action (CPA) pricing model. This shows advertising via CPA helps companies do business. They are not willing to pay for the advertisements like Cost-Per-Click (CPC), Cost-Per-Mille (CPM) or fixed payment methods, where the advertisement does not bring any leads or sales.

These numbers show that online advertising getting popular rapidly and businesses are willing to pay for Cost-Per-Action (CPA) method, which means, paying only if the promotion has worked well for the business in getting leads or sales. Read the rest of this post

Filed under Business, Top News
Sep 20, 2013

Role of Internet Marketing In Automotive Industry

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In recent times, many retail businesses are considering Internet marketing as their preferred marketing solution to reach consumers. Many businesses consider taking their business online an issue with Internet Marketing. However, it’s about understanding, and utilizing current marketing trends effectively to enhance a business’s web presence. With Internet marketing, automotive businesses can take their services to higher levels.

Role of Internet marketing in automotive industry
When it comes to the automotive industry, Internet marketing plays a huge roll.

  • 24/7 services: Internet marketing brings 24/7 services to your business. As soon as you implement Internet marketing, your services are on air 24 hours a day, 7 days a week. Your services are made available to everyone through various Internet marketing methods like SEO, PPC, and Local search marketing etc.
  • Cost effective and flexible: Marketing for any automotive company through traditional media is expensive and the length of time your ad is visible to your consumer is limited. It is different when it comes to Internet marketing. Internet Marketing is cost effective and stays visible for longer periods of time and also appeals to a wider audience. This helps your automobile business reach both your existing and potential customers more effectively.
  • Improve credibility: Your website is an online representation of your business and it is your mouthpiece. All information about the company, and its products, are available on the website. Internet marketing provides your customers a place to read information about your business & services
  • High returns on investments: Costs of Internet marketing for your business are significantly lower when compared to the costs traditional offline marketing methods; such as TV, radio, and print. Internet marketing can represent your automobile business in a better way too. You can laser-target your audience very specifically based on multiple categories such as zip code & city. This means, ROI for Internet marketing is far better when compared to offline marketing, which works on mass marketing basis.
  • Two way communicative marketing: Anyone who searches for an automobile online should find your website in no time through online marketing. Search Engines provide an insight on how your potential customers are searching for services and their response to the various marketing methods you apply. There is two-way communication between you and your customers through Internet marketing unlike traditional marketing.
  • Add value and satisfaction: Internet marketing adds value to your automobile business with its tailor made solutions that are suitable for you. There is great satisfaction knowing the result of each penny you spend on Internet marketing.

Your automobile business can achieve measurable and immediate results by implementing Internet marketing. Internet marketing can help make your website easy-to-find, user-friendly, and convert leads.

Source: Search Optics

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Filed under Business
Nov 19, 2010

Google PageRank vs Alexa Traffic Rank

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PageRank (PR for short) is the method by which Google evaluates the importance of any given site. Pagerank is Google’s way of deciding a page’s importance.

Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2 and 3 is quite small, whereas the gap between 7 and 8 is huge in comparison. As such, boosting your PageRank from a 2 to 3 would be quite easy, and going from a 7 to 8 would be quite hard.

Does pagerank only matters for getting a high ranking?
No. pagerank is not the only thing that matters, things like keyword density, and the anchor text used to link to the site will also have varying degrees of effect on Google.

But somehow pagerank matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

At one point, PageRank (PR) was a major factor in Read the rest of this post

Filed under Business
Nov 16, 2010

eWin Marketing Successfully Adds New Clients Across 6 Countries

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Released by: eWin Marketing

eWin Marketing successfully added new clients across 6 different countries by providing professional, result-oriented, and value based services. The affordable and timely solutions provided by eWin have been instrumental in expanding its client base across US, UK, Ireland, Canada, Indonesia and Barbados.

eWin Marketing is a specialist SEO (Search Engine Optimization) company focusing on small & emerging businesses looking for quality SEO services at affordable prices. eWin Marketing has been established by experienced SEO people with each key person having an experience of helping at least 300 websites get first page rankings on major search engines. eWin Marketing’s goal is to empower their clients to win online against their competition and dominate their markets.

eWin Marketing has a satisfied client base with more than 60% repeat client rate, which has rated eWin Marketing services on an average of 4.9 out of 5 from 21 client reviews managed by a third party. Also, 100% of eWin Marketing’s clients have recommended its services to others.

eWin Marketing has helped small and emerging businesses in increasing their online business leads as well as sales and profits by providing various Internet marketing services like Organic Search Engine Optimization, Local Search Listings, Link Popularity Building & Social Media Optimization.

eWin has streamlined and effective processes that deliver high quality services in a systematic way to keep their clients SEO investment low & stay ahead of their competitors.

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Filed under Press
Nov 11, 2010