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What is Content Marketing and Why is it Important?

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Simply put, content marketing is all about how a business communicates effectively with existing and potential customers about their company, products or services in a meaningful and productive way. The prime tool in the stratedy is content. Content marketing is creating content that is valuable and relevant to targeted customers.

Content marketing builds trust in a company, creates a connection and increases brand awareness. Having trust and being connected to a brand makes a customer more loyal to the business. In this article we will discuss why content marketing is important.

It is an art of communicating with your customers
Content marketing is a great way to interact with your existing and new customers who find your brand interesting and buyable, with a goal of driving profitable customer action. To get your customers interested and engaged, content marketing is a way to attract your prospective customers, and establishes your business as a trusted source of information.

You are delivering information that makes your customer more intelligent
By providing valuable information to your potential customers, you are not only letting them know about your company, products/services, but you are also educating them on what type of products you offer, what are its features and how it is helpful. This information makes the buyer more knowledgeable and intelligent, which in return promotes brand loyalty.

Develops relationship and builds trust
People like to do business or buy products from brands whom they know and trust. When you engage in content marketing, your potential customers come to know about your business and trust you through your content.

Content marketing establishes you as an expert in your field. This leads to building trust and awareness. It is also a great way to develop a stronger and long lasting relationship with your customers.

Your customers want to share it with their social networks
Once you build trust and relationships among your potential customers, they will tell their social media circle about your company and its products/services. They will share your valuable content with their network of family and friends. As your content is shared, people visit your site to know more about your company and its products. The more of your content is shared, the more customers will interact with your brand, and they are more likely to buy from your brand.

The bottom line is, content marketing helps prospects and customers make an informed buying decision. It will have a big influence in keeping your existing customers engaged and in reaching out to new customers.

Filed under Business, Top News
May 22, 2014

Leading Brands in 2014 as per Car Brand Perception Survey

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Consumer reports released the results of annual car brand perception survey. It shows some interesting results. Chevrolet, Honda, Ford and Toyota are still at the top. In overall scores, these brands have significant advantages. Even though several other brands including Tesla are improved their rankings. In the survey there are seven categories of consumer perception considered. Those are innovation or technology, style or design, fuel economy, value, performance, safety and quality. The total brand perception score is came out by combining those factors.

Best and worst:
With a 145 point score, Toyota is at the top of overall brand perception. The next top brands up to ten ranks are Ford (120), Honda (109), Chevrolet (105), Tesla Motors (88), Subaru (87), Mercedes Benz (82), Volvo (80), Cadillac (78) and BMW (73). From the worst perception by the consumer Land Rover is at top with four points. Maserati and jaguar scored 8 and 9 points respectively. Above ten points in the worst brand are Rolls Royce (11), Scion and Ram with 17, Mini and Mitsubishi with 21, Infiniti 22 and Jeep is 23.

Important factors to buy:
Quality is the most important factor while buying a new car and opted by the 90 percent of consumers, safety 88 percent, fuel economy 81 percent and performance is 83 percent. These preferences are constant as previous year. Value factor is decreased from 83 percent of 2013 to 82 percent in 2014. Design or style and technology or innovation have 65 percent in previous year and now increased to 70 percent for design/style and 68 percent for technology/innovation. Now let us see these factors in brand wise.

  • Quality: Toyota, Mercedes Benz, Ford, Chevrolet, and Honda (respectively as per the rankings) are the top five best brands considered by the car owners in 2014. Same brands are in the top five positions in previous year also. But there are some changes in their positions. In 2013 Honda is in first place, Toyota, Mercedes Benz, Ford and Chevrolet are in the order of top five.
  • Safety: For safety, Volvo continues in the top position with sixty percent score. Next to it four in top five are Subaru, Toyota, Ford and Honda. Mercedes Benz has lost its position from top five and Subaru occupied the second position.
  • Performance: The top five brands in the performance are Chevrolet, BMW, Ford, Audi, and Lamborghini. In the previous year, top five are Ferrari, BMW, Chevrolet, Ford, and Honda.
  • Value: Toyota, Honda, Ford and Chevrolet are continued its first, second, third and fifth positions. Car owners prefer Kia and it has come to fourth place in which Hyundai in the previous year.

The scores do not reflect any brand’s vehicle actual qualities, they reflect a brand’s image. Here the word ‘perception’ is influenced by hands on experience, marketing, and word of mouth. The perception is also an indicator that reflecting years of bad or good performance.
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Mar 5, 2014

2013 Best Selling Models of Kia

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The South Korea’s automobile manufacturer Kia has taken two places in the top 25 list given by the good car bad car website. The list was prepared based on the sales statistics for the year ended 2013. The statistics are taken from the reports by the automakers and Automotive News Data Center. In this article we will see the Kia’s best selling models for the past year. The models are Kia Optima and Kia Soul.

  • Kia Optima: With strong engine choices, evocative styling and long list of features it is easy to see. For the mid size sedan, 2013 Kia Optima is one of the top pick. Kia Optima is in the fifteenth rank in best the selling models of America for the year 2013. In the year its sales are 155,893, it is 2.3 percent growth than the previous years sales of 152,399 units.
  • Mileage: The gas mileage for Kia Optima is 22 to 24 miles per gallon (mpg) in city traffic and on highway traffic it is 34 to 35 mpg.
  • Pros and Cons: Lengthy warranty, impressive value by the gasoline models, top crash scores, ample features content, handsome cabin and solid acceleration are the pros. Cons for the Kia Optima are odd brake response in hybrid model, real world mileage historically falls short of EPA estimates, and tight on rear seat headroom.
  • Safety: The standard safety features in Kia Optima include side and side curtain airbags, hill start assist, stability and traction control and four wheel anti-lock disc brakes.
  • Kia Soul: The 2013 Kia Soul is fun to drive nature to practical hatchback realm and it brings hipster styling. Kia Soul is in the nineteenth rank for the year 2013 with 118,079 units of sale in 2013 which is 115,778 in 2012 with an increase of two percent in sales.
  • Mileage: Kia Soul’s city gas mileage is 23 to 25 mpg and in highway traffic it is 28 to 30 mpg.
  • Pros and Cons: Pros of the Kia Soul includes long warranty, low price, funky style, ample passenger space, user friendly controls, and loads of available features. Stiff ride with eighteen inch wheels and few competitors versus limited cargo are the cons.
  • Safety: The standard safety features in the Kis Soul includes hill start assist, front head restraints, side curtain and front seat side airbags, traction control, stability control, and anti-lock disc brakes for four wheel.

For the year ended 203, Kia Optima (155,893) has given a good competition to Chevrolet Impala (156,797) with nearly nine hundred numbers difference. As well Kia Soul with 118,079 faced a fierce competition from Subaru Outback with 118,049, it is just thirty units difference.
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Feb 10, 2014

Best Selling Models of Nissan in 2013

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Nissan got a good market share with its new models in 2013. The top models are Nissan Altima, Nissan Versa and Nissan Sentra. These are considered from the Forbes twenty best selling cars of 2013 and the sales statistics of these models. In this article, we will discuss about the specifications of these top models from Nissan.

  • Nissan Altima: The Nissan’s Altima is always near top of the heap. Its November 2013 sales in United States are 24,604, and year to date sales up to November 2013 – 295,907.
    • Interior: Leather or cloth upholstery, Bluetooth and cellphone connectivity for streaming audio, 60/40 split folding backseat along with armrest, Pandora and iPod connectivity with Nissan Connect, driver seat is power adjustable, navigation system, automatic climatic control, Bose premium stereo and heated steering wheel and front seats are available.
    • Exterior: 16-inch steel wheels, 16, 17 or 18-inch aluminum wheels, automatic headlights, fog lights, LED taillights, remote start, moon roof, are available.
    • Safety: The safety features are electronic stability system, Antilock disc brakes, side curtain and side impact for front seat airbags, blind spot warning system, lane departure warning and when reverse moving object detection system.
    • Pros and Cons: Pros are top crash test scores, solid interior quality, user-friendly electronics, comfortable front seats, refined ride, engaging handling, fuel economy and satisfying acceleration. Cons are four-cylinder engine giving excess noise, during moderate acceleration CVT can be overeager, and as like some other top sedans, it has no much rear headroom.
  • Nissan Versa: There are 8,327 units sold in November 2013 in United States. The year to date sales in United States is 108,488.
    • Interior highlights: The interior highlights in the Nissan Versa are navigation system, backseat is 60/40 split folding, cruise control, power mirrors and windows, CD stereo, air conditioning, and can comfortably seat five passengers.
    • Exterior: The exterior in the Versa 2014 is rear spoiler, fog lights, simple and aerodynamic design. 15 and 16 inch steel wheels.
    • Safety: The safety features are backup camera, electronic stability system, side curtain and side impact (front seats) airbags and anti-lock brakes.
    • Pros and cons: High fuel economy with CVT, large trunk, more convenience features, comfortable ride, low base price and roomy interior are the pros. Cons are low quality interior materials, no telescoping steering wheel, noisy engine, driving dynamics and bland performance.
  • Nissan Sentra: The sales of Nissan Sentra in 2013 November are 11,664. Year to date up to November 2013 are 118,344.
    • Safety: The available safety features are security system, electronic stability system with traction control and brake assist, antilock brakes and six airbags.
    • Interior and exterior: Interior and exterior features are mostly similar to Nissan Versa.
    • Pros and Cons: The advantages with Nissan Sentra are useful infotainment features, generous trunk space, high fuel economy, priced lower than many rivals and spacious and upscale interior. Disadvantages are steering lacks feel and underwhelming acceleration.

Only Nissan Altima is in the twenty best selling cars of 2013 list released by the Forbes. Nissan Sentra and the Nissan Versa are the bestselling models for Nissan in 2013 as per the data available up to November.
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Feb 7, 2014

2013 Honda’s Best Selling Models

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The Honda is in a top position with its models Honda Accord, Honda Civic and Honda CR-V. These three models are occupied the twenty best selling cars of 2013 list released by the Forbes. In this article, we will see its specifications that attract the customers.

  • Honda Civic: As of October 2013 the Honda Civic 27,328 with 32.1% change than 2012 (20,687) and has a year to date increase of 10.3%. It is occupied the second place after Toyota Camry. In the new model, there are some small changes than the 2013 model along with enhanced design and more functions.
    • Interior: In Honda Civic, the rear seats can folding back, rear ventilation ducts, and height adjustable driver seat and bucket front seats available. The power features are power mirrors, remote power door locks, and one-touch power windows.
    • Exterior: Rear defogger, intermittent wipers, steel wheels & spare and all-season tires.
    • Safety: There is a big list of safety features available in the Honda Civic. Four wheel ABS, dual front side mounted, and front & rear head airbags, remote anti-theft alarm system, and stability and traction control.
    • Pros and Cons: Available coupe body style, spacious interior, good fuel economy, composed and comfortable ride and wide variety of power trains are the pros. The cons are mediocre brakes, and natural gas and hybrid models have small trunks.
  • Honda Accord: With the last years redesign, Honda Accord’s sales are up 11%. It is next to the Honda Civic and occupied the third place as per October 2013 sales.
    • Interior: The interior features are like similar to Civic model like bucket front seats, height adjustable driver seat, folding rear seat back etc.
    • Exterior: The exterior features are 16-inch alloy wheels, steel spare wheel, temporary spare tires, and Variable intermittent wipers.
    • Safety: The safety features are similar with the Honda Civic.
    • Pros and Cons: Pros of 2014 Honda Accord are available coupe body style, responsive handling, quick acceleration, efficient and refined powertrains, high quality and roomy interior. Cons are split feature doesn’t have for rear folding seat, firm ride quality and the characteristics of CVT’s won’t suitable everybody.
  • Honda CR-V: For the compact crossover utilities, Honda CR-V is the hot market leader. With the redesigned Ford Escape and other strong contenders, Honda CR-V is fighting off. By 2013 October statistics its sales number is 22,554. The interior, exterior and safety features are mostly similar to the Honda Civic.
    • Pros and Cons: The advantages of Honda CR-V are strong crash test scores, ample standard tech features, user-friendly controls, good fuel economy, abundant cargo and passenger room. Cons are no manual transmission, some cheap cabin materials, and engine upgrade is not available.

The Honda Accord and Honda Civic are in the fourth and sixth places of the twenty best selling cars of 2013 list of Forbes. Even in the October 2013 sales, it is below twentieth rank, and there is great competition, Honda CR-V is in the top list at ninth place.
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Feb 7, 2014

Evolution of Automobile Engines

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The engine is the crucial part for an automobile. The modern engine as you see today evolved over a long period. It passed through different stages.

The first automobile Motorwagen from Benz got patented in 1885. This had a single piston engine and could generate two third of a single horsepower. The first affordable automobile was made by Ford. The Ford model T was released in 1908. It had a capacity of twenty two horsepower, 2.9 liter and with four-cylinder engine.

Automobile engines are constantly evolving. Today, much more powerful engine are available. These engines cauuse less environmental pollution, more durable, quieter and more fuel efficient. In this article we will discuss the evolution (important stages) of the automobile engine.

  • Four stroke engine: In the late eighteen hundreds the internal combustion engine improved. When the piston in the internal combustion engine moves up and down twice, the four stroke engine will take the burn gasoline in four stages. Those four stages are intake, compression, power and exhaust. Four stroke engines are advantageous when compared with previous two stroke engines. These cause cleaner emissions, high torque, more power and durability, and improved fuel economy. Four stroke engines are more complex and it is expensive to manufacture.
  • Forced induction: Forced induction engines were used for aircraft engines. From 1960s onwards they were sued for car engines. Forced induction is beneficial to small engines. The small engines with forced induction will generate extra power without increasing engine size and high fuel usage. The forced induction engines can get more power from each stroke because of air is forced into combustion chamber at a higher pressure. With the help of fuel, air and ignition, the engine can cause motion in the vehicle. The power generated by the engine’s pistons increases by cramming more air into the engine.
  • Fuel injection: Before fuel injection the carburetor was used to mix fuel, air and sends it to the combustion chamber. The carburetor will allow air and fuel into the engine while pressing the accelerator pedal. The fuel injection replaced the carburetor since late 1980s because of effective system of mixing air and fuel. The fuel injection process controls by the engine’s on board computer. The fuel injected engines with computer controlled can even start effectively on cold days. These are more expensive to repair than the carburetors. These became industry standards for fuel delivery.
  • Direct injection: The fuel in the direct injection will directly spray into the combustion chamber of the engine. The computer controlled system will take care of the fuel burning as per the requirement to the engine. In fuel injection, the air and fuel will mix and then it will go to the engine. But here this step is removed and because of computer controlled fuel burn leads to the better fuel economy and more power than the fuel injection.
  • Aluminum engine blocks: For better performance, the engine started made from aluminum instead of iron was used in engines. Today, iron is used for large engines and for small engines aluminum is using. As aluminum is light, it reduced the engine weight by half. Thus, it improved it increases the fuel economy. Also, the aluminum does not have the capability to bear heat and not stronger than the iron. The problems faced in the beginning with the aluminum are tremendously reduced.
  • Overhead camshafts: The valvetrain controls the flow of fuel and air into the cylinders. The camshafts are a part of valvetrain. These drives the valves in a more direct manner compared to overhead valves and pushrods. The overhead camshafts will provide better performance. These are made increased completely and more cost.
  • Variable valve timing: The traditional engine does not allow when more air required in cases like hard acceleration. It impacts performance. The variable valve timing will allow much air or reduce the air flow as per the requirement of the engine. It will provide more flexible power delivery and fuel economy. But it costs greater to produce.
  • Engine control unit: The engine control unit control and manage the processes like idle speed, fuel injection, air and fuel mixture, ignition time and others. It provides the better diagnosis of the problems and fuel economy. The technology makes more completely and cost.
  • Diesel and hybrid engines: Diesel engines to start with were noisy, less reliable and smells. But the present diesel engines are competing with the gasoline or petrol engines. The hybrid engines are become more environmental friendly and fuel efficient than the traditional fuel cars.

The auto mobile engines are keep on developing. The problems faced in the early stages of the engine are greatly reduced. New types of metals, techniques and technologies are being used to improve the performance. Read the rest of this post

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Oct 18, 2013

Interactive Advertising Bureau (IAB) Revenue Report for Pricing Models of Internet Marketing

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What is IAB?
AdserverInteractive Advertising Bureau (IAB) is an organization established in 1996, headquartered in New York, USA. IAB legally supports Internet advertising companies, conducts research every year and sets up standards for Internet advertising businesses.

Business can afford Internet marketing by adopting payment methods. The most common payment methods are Cost-Per-Mille (CPM), Cost-Per-Action (CPA) or Pay-Per-Performance (PPF) and Cost-Per-Click (CPC). It is the advertiser’s choice to choose one that best suits their specific business.

  • Cost-Per-Mille (CPM): Advertisers need to pay the publishers for every 1000 ad impressions.
  • Cost-Per-Action (CPA) or Pay-Per-Performance (PPF): Advertisers pay the publisher for every visitor that visited the website and performed some action like registering or purchasing on the advertiser’s website.
  • Cost-Per-Click (CPC): Advertisers pay the publisher for every visitor who visited the website through the link posted on the hosting website.

Ad serverIAB Report on pricing models
According to the IAB survey report, the total revenues of Internet advertising on different pricing models are as follows.

  • 2009: Total revenue collected in 2009 was $22.7 billion of which, CPA contributed a major share of 59%, CPM contributes 37%, and the share of other pricing models was 4%.
  • 2010: Total revenue was $26 billion of which, CPA contributed 62%, CPM’s share was 33% and others’ was 5%.
  • 2011: Total revenue was $31.7 billion of which CPA’s contribution was 64%, CPM’s was 32% and others’ was 4%.
  • 2012 (Jan – June): Total revenue for six months was $17 billion of which, CPA’s share was 67%, CPM’s share was 31% and others’ was 2%.

Analysis

  • From these figures, it is clear that the percentage of advertisers opting for Cost-Per-Action (CPA) pricing model has increased every year. It was 41% in 2004 and has increased to 67% in 2012.
  • The percentage of Cost-Per-Mille (CPM) advertisers is decreased over these years. It was 42% in 2004 and decreased to 31% in 2012.
  • In other pricing models like Cost-Per-Visitor (CPV), Cost-Per-Click (CPC) and fixed payment methods the share was high during the initial stages, but has decreased drastically from 17% in 2004 to 2% in 2012.
  • The above figures indicate that the advertisers are inclined to Cost-Per-Action (CPA) pricing model. This shows advertising via CPA helps companies do business. They are not willing to pay for the advertisements like Cost-Per-Click (CPC), Cost-Per-Mille (CPM) or fixed payment methods, where the advertisement does not bring any leads or sales.

These numbers show that online advertising getting popular rapidly and businesses are willing to pay for Cost-Per-Action (CPA) method, which means, paying only if the promotion has worked well for the business in getting leads or sales. Read the rest of this post

Filed under Business, Top News
Sep 20, 2013

‘Tweet’ in Oxford English Dictionary

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Twitter, the social media platform, has been in news not for its growing number of audiences but the word ‘Tweet’ has been included in Oxford English Dictionary (OED) in its June 2013 edition. The word ‘tweet’ has been found to be having more currency and use than any other word.

Twitter has become popular within a short time-span. As many as 340 million Tweets posted daily.

According to the dictionary, Tweet is ‘to post a message to Twitter’. The noun and the verb forms of the word have been added to the dictionary.

OED has already the word ‘tweet’ included, which means bird song. Now it will have one more ‘official definition’ in the new edition of the dictionary. As per convention of OED to be included in it, a new word needs to be around for 10 years but they made an exception for ‘tweet’.

Source – dailymail

Filed under Top News
Jun 18, 2013