What is Content Marketing and Why is it Important?

Simply put, content marketing is all about how a business communicates effectively with existing and potential customers about their company, products or services in a meaningful and productive way. The prime tool in the stratedy is content. Content marketing is creating content that is valuable and relevant to targeted customers. Content marketing builds trust in a company, creates a connection and increases brand awareness. Having trust and being connected to a brand makes a customer …

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Leading Brands in 2014 as per Car Brand Perception Survey

Consumer reports released the results of annual car brand perception survey. It shows some interesting results. Chevrolet, Honda, Ford and Toyota are still at the top. In overall scores, these brands have significant advantages. Even though several other brands including Tesla are improved their rankings. In the survey there are seven categories of consumer perception considered. Those are innovation or technology, style or design, fuel economy, value, performance, safety and quality. The total brand perception …

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2013 Best Selling Models of Kia

The South Korea’s automobile manufacturer Kia has taken two places in the top 25 list given by the good car bad car website. The list was prepared based on the sales statistics for the year ended 2013. The statistics are taken from the reports by the automakers and Automotive News Data Center. In this article we will see the Kia’s best selling models for the past year. The models are Kia Optima and Kia Soul. …

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Best Selling Models of Nissan in 2013

Nissan got a good market share with its new models in 2013. The top models are Nissan Altima, Nissan Versa and Nissan Sentra. These are considered from the Forbes twenty best selling cars of 2013 and the sales statistics of these models. In this article, we will discuss about the specifications of these top models from Nissan. Nissan Altima: The Nissan’s Altima is always near top of the heap. Its November 2013 sales in United …

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2013 Honda’s Best Selling Models

The Honda is in a top position with its models Honda Accord, Honda Civic and Honda CR-V. These three models are occupied the twenty best selling cars of 2013 list released by the Forbes. In this article, we will see its specifications that attract the customers. Honda Civic: As of October 2013 the Honda Civic 27,328 with 32.1% change than 2012 (20,687) and has a year to date increase of 10.3%. It is occupied the …

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Evolution of Automobile Engines

The engine is the crucial part for an automobile. The modern engine as you see today evolved over a long period. It passed through different stages. The first automobile Motorwagen from Benz got patented in 1885. This had a single piston engine and could generate two third of a single horsepower. The first affordable automobile was made by Ford. The Ford model T was released in 1908. It had a capacity of twenty two horsepower, …

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Interactive Advertising Bureau (IAB) Revenue Report for Pricing Models of Internet Marketing

What is IAB? Interactive Advertising Bureau (IAB) is an organization established in 1996, headquartered in New York, USA. IAB legally supports Internet advertising companies, conducts research every year and sets up standards for Internet advertising businesses. Business can afford Internet marketing by adopting payment methods. The most common payment methods are Cost-Per-Mille (CPM), Cost-Per-Action (CPA) or Pay-Per-Performance (PPF) and Cost-Per-Click (CPC). It is the advertiser’s choice to choose one that best suits their specific business. …

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‘Tweet’ in Oxford English Dictionary

Twitter, the social media platform, has been in news not for its growing number of audiences but the word ‘Tweet’ has been included in Oxford English Dictionary (OED) in its June 2013 edition. The word ‘tweet’ has been found to be having more currency and use than any other word. Twitter has become popular within a short time-span. As many as 340 million Tweets posted daily. According to the dictionary, Tweet is ‘to post a …

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