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Author Archives: Jayden Attard

Free Web Hosting: Basic Features

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Hosting companies allow website creators to host the content of their website on company’s servers and allow it for access to people through the world wide web. Free web hosting forms one type in web hosting.

In free web hosting the web host provides space to servers without charging them and users can easily upload their web site content to this space. This makes a good option in case of new marketers as they make a user friendly approach and with the process involved in uploading web site to their servers is simple.

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Apr 8, 2015

How Online Advertising Helps Your Website

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Are you a website owner?
Then, online advertising is the best way for your business to make it visible to your customers. Today online advertising is more popular and wide ad serverspread among the audience than the traditional methods of advertising. So, would you like to know what online advertising is and what are the major benefits that you can get through it? Then, read this article.
Online advertising is one of the methods of advertising. The purpose of online advertising is to spread your business globally through which you can build your brand and grow your business. Online advertising can be done through various ways and having a good and effective online advertising campaign will give lots of benefits to your business such as:

  • Increasing customers: A good and attractive advertisement with facts can bring lots of potential and targeted customers to your business
    through online advertising. Because, online advertising has more scope of reaching the customers than the offline as today’s world is relaying mostly on the online services rather than the offline. This makes your business profitable.
  • Brand awareness: It also improves the brand name of your company, product or service that your company is having. Brand awareness helps in bringing long-terms customers for your business which is more important for any business to survive in this competitive world.ad server

 

  • Global presence: Through online advertising you can place your ads wherever and whatever website you want. So, here you will have more chances of targeting the customers globally if your business needs global presence. This makes your product or service more popular and brings good image to your business or company.
  • Local opportunities:Along with the global opportunities your local opportunities will also increase automatically. Being popular locally is more important, because people come to you based on the reviews of local area. So, when concentrating on global presence don’t ignore your local area. Because, there is a chance of getting popularity in local area through both online and offline advertising. So, don’t loose a single chance in promoting your business.
  • More sales and revenue: Ultimately online advertising brings you more sales and revenue when compared to the offline advertising since, adserveronline advertising is focused mainly on performance based results. This gives you an edge among the competitors and make you unique among them with good and unique online ad that you display.

These are few benefits that comes through online advertising which is the most effective way of communicating your business to your customers.
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Filed under Business
Mar 16, 2015

How Online Marketing is Better Than Traditional Marketing

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ad serverSince long, marketing strategy and campaigning was dominated predominantly by traditional way of marketing. Everyone of us might have come across sales persons at our doors trying to promote or sell their products. This is a type of traditional marketing. Traditional marketing is often very costly and slow due to large workforce involved and lot of resources. Advertising through roadside hoardings, newspaper advertisements, television advertisements, distributing brochures, etc., are all ways of traditional marketing. It lacked reach and effectiveness. People always do not access the channels through which this promotion is done.

On the contrary, online marketing is very innovative and has widespread reach. It is accessible to almost everyone. In this way, internet provides a very good platform for marketing and advertising.

Traditional marketing vs online marketing

    Adserver

  • Traditional marketing
    Due to the large amount of resources that are put to use, the cost of the traditional marketing increases. Much expenditure is incurred on things such as renting space for hoarding, printing the banners, arranging for the workforce, transportation and a lot more. This is one of the major reasons it is pursued less nowadays.Secondly, the performance and success of the campaigning and promotion cannot be measured with good accuracy. Only estimates can be made regarding these. Most of the times success is rated through the number of sales that happened in a particular area. The reach of the traditional marketing is very much limited. Promoters have to campaign in each of the local markets separately. This amounts to a lot of expenditure. The effect of traditional marketing is slow. It takes time to build brands and enhance brand recognition.
  • Online marketing
    Internet is one of the most useful utility feature of the 21st century. It has created a revolution in the era of information technology. Fortunately, internet also provides a very reliable and effective platform for marketing and promoting products and brands. It is fast and within no time targets the customers. In a short time, it creates a much larger impact. There are many ways through which traffic and success of a campaign can be measured. Exact numbers can be obtained regarding how many sales happened, how many persons interacted, number of likes, shares, etc. The reach of the method is extensive and covers local, national and international markets in an appreciable way.

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Filed under Business
Oct 28, 2014

Labor Laws for Women that Every Employer Should Know

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Are you an employer having women employees in your organization? Then you must be aware of the labor laws that help in protecting women rights and equality in the workplace. The laws are created as a standard of fairness and equality. Some of the labor laws for women are listed below:

Women suffrage
Women suffrage is the right of the women to vote equally as men. Here, the women has power to vote the candidate who would protect the fair pay, labor rights and equality of women in the workplace.

Fair labor standards act (FLSA)
There are many issues covered under the FLSA, it also tried establishing equal wages and overtime pay for women. But amending this act, equal pay act came in to existence which aims at abolishing the wage inequality based on the sex. This laws or acts help women in getting fair wages as men.

Family and medical leave act (FMLA)
This act is for both men and women and is applicable for the companies who are having minimum of 50 plus employees. This act states that employer must grant an unpaid leave of maximum 12 weeks and also job protected leave to expecting employees for the adoption or birth of employees. This act not only gives job protection to women who decide to have a baby but also for the men who want to take leave or remain in home for taking care of his spouse, child or parents with serious illness.

Whistleblower protection
It generally includes many issues. But, when it comes to women, this protection is extend to the women who are victims of sex discrimination or reprisal by encouraging those with illegal knowledge and come forward by promising protection from unlawful judgment, percentage of money recovered, no risk of counterattack from a group accused or organization, protection from sexual discrimination.

Comprehensive omnibus budget reconciliation act (COBRA)
This act is beneficial for women, especially single mothers, who decide job transition or else suffer an involuntary loss of job, during the transition to new job, divorce, family death, hourly cut back which reduces from full to part time and other kinds of tragic life events.

Pregnancy discrimination act
This is an amendment to civil rights act of 1964 which exists to prohibit the sex discrimination based on the pregnancy, child birth, etc. This act states that women affected with pregnancy must be treated as other employees of the organization.

These are few labor laws related to women. So, every employer must know them and should implement the same in their organization for protecting women rights.

Filed under Business
Oct 21, 2014

Pay-Per-Click Online Advertising and Its Benefits

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Pay-Per-Click
Ad serverPay-Per-Click (PPC) is an online advertising model through which advertisers pay the publishers when the customer or visitor clicks on the ad displayed. Through this, both the advertiser and the publisher are benefited and this is a part of affiliate marketing because both help one another. PPC ads have strong impact on the customers through which advertisers can enhance their business.

PPC will be of two types one is flat rate PPC and the other is bid-based PPC. In a flat-rate PPC model, both the advertiser and the publisher agree for a fixed amount of money for each click made where as in bid-based PPC the advertisers has to compete with the competitors in an auction hosted by publisher and here the advertiser has to pay the publisher based on the bid made.

Through PPC advertising, the advertiser and the publishers both are benefited. Here are some of the advantages of PPC advertising.

Advantages of PPC

Quick launch
The PPC campaign can be launched quickly in the market and target the group of audience. These PPC ads will bring the targeted traffic to your site. With this traffic, your business will expand in the market quickly and chance of gaining brand image.

AdserverDeciding budget
In PPC, online advertising the advertiser has the choice of setting the budget based on the targeted traffic and keywords. The advertiser sometimes decides the budget based on the bidding made. Therefore, the advertiser can save the money without any losses.

Result based payment
Here the money is paid by the advertiser to the publisher only when the click is made by the customers on the ad and the advertiser need not pay for placing their ads on the publisher’s site. Therefore, the advertiser will not loose with this PPC ads.

Strong branding
With PPC ads, the business product or service will have good brand image among the customers. Through this, the advertiser will have good revenue and strong branding in the market.

Fast results
PPC ads will have strong impact on the customers and the results achieved will be very fast when compared to the SEO campaigns, which will take long time for achieving results.

Measure the conversion
With PPC, advertising you can measure the conversion rate and you can calculate the ROI (Return on Investment). This helps in achieving campaign results easily.

These are the few PPC benefits that an advertiser can achieve with his/her campaign.
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Filed under Business
Oct 8, 2014

Chevrolet Silverado 1500 Top Customer Rated Cars of 2014 Given By Kelly Blue Book

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Are you a car lover and very curious to know what are the top selling cars in 2014, then this article is for you. In this article we are going to discuss about the top selling car of 2014 rated by Kelly Blue Book. In this article we are going to study about the list of top selling cars in 2014 with their rating points and some features of the car.

S.No Rank Model Rating Points
1 #1 Chevrolet Silverado 9
2 #1 Toyota Corolla 9
3 #3 Ram Trucks 8.8
4 #3 Ford Fusion 8.8
5 #4 Ford F-Series 8.7
6 #5 Honda Civic 8.6
7 #6 Toyota camry 8.5
8 #7 Honda Accord 8.2
9 #8 Nissan Altima 7.8
10 #9 Honda CR-V 7.7

From the panel given, it’s clear that Chevrolet Silverado and Toyota Corolla secured the top position in the Kelly Blue Book’s in customer rating with 9.0 rating points out of 10. In this article, we’ll discuss all the rating points given and some of the featured equipped in the top ranked vehicle.

Chevrolet Silverado 1500 Crew Cab
The all new 2014 Chevrolet Silverado 1500 Crew Cab comes with all new design,the look of the new released model is entirely different form the previous version.
2014 Chevrolet Silverado also ranked #3 out of 17 in most fuel efficient car rated by Kelly Blue Book.

Expert rating points
The following are the some of the rating points give to the 2014 Chevrolet Silverado 1500 Crew Cab by Kelly Blue Book (KBB):

  • The Kelly Blue Book (KBB) rated 7.2 out of 10 for the driving dynamics.
  • 8.0 out of 10 for its comfort and the convenience.
  • 7.8 out of 10 for its design (Interior and Exterior).
  • The over all rating points given by the KBB Experts is 7.8 out of 10.0.

Specification of 2014 Chevrolet Silverado 1500 Crew Cab

  • Engine Performances

The 2014 Chevrolet Silverado 1500 Crew Cab engine comes with direct fuel-injection, an all-aluminum design, and cylinder deactivation technology that seamlessly shuts down half of the engine’s cylinders under light loads.

A 6-speed automatic transmission linked to a manual shift mode is standard.
The 2014 Chevrolet Silverado 1500 Crew Cab has net horsepower of 285@5300rpm and has a 305lb-ft@3500 rpm of torque.

  • Fuel Economy
  • When coming to the fuel efficiency, the estimated fuel economy in city is 18mpg, Whereas coming to highways the estimated fuel economy is 24mpg.

  • Some of the notable feature of 2014 Chevrolet Silverado 1500 Crew Cab
  • Air bags
  • Driver Air Bag
  • Passenger Air Bag
  • Side Head Air Bag
  • Rear Head Air Bag
  • Side Air Bag
  • Braking system
  • 4-Wheel ABS
  • 4-Wheel Disc Brakes
  • Safety features
  • Electronic Stability Control system
  • Daytime Running Lights
  • Child Safety Locks system
  • Traction Control system

Price range
The 2014 Chevrolet Silverado 1500 Crew Cab comes with a price range of $25,575–$49,180

Pros of 2014 Chevrolet Silverado 1500 Crew Cab

  • It has e9xcellent fuel economy for a truck

Cons of 2014 Chevrolet Silverado 1500 Crew Cab

  • It has grabby regenerative brakes
  • Very low towing capacity.

These are some of the details of the all new Chevrolet Silverado 1500,I hope this article will help you to purchase a new Chevrolet Silverado 1500 Crew Cab.
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Filed under Business
Sep 19, 2014

Employers, Employees And Labor Unions Under National Labor Relations Act (NLRA)

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About NLRA
NLRA stands for National Labor Relations Act. The law gives the employees the right to organize and form unions in order to bargain collectively for better terms and conditions at workplace. This law provides provisions for employees to ensure their own interests and welfare by engaging in certain welfare activities and putting their demands collectively before their employer.

A new or existing employee is free to join any union as per his choice and he cannot be forced to make a choice. He can even choose to stay without joining any union. Unions give employees a means to address their grievances and stand unitedly against any injustice or violation of interests.

The Law also accommodates features to ensure that none of the parties misuse the law and the vested powers by virtue of this law by providing the guidelines for each party. The elections of the labor unions and the grievance handling is done by a body called the National Labor Relations Board (NLRB).

The law is not applicable to the Federal, State and local government bodies and mostly applies to the private firms only. These laws do not cover railway employees, agricultural and individual employees and their close relatives.

Provisions and guidelines for the unions
As per the provisions of the NLRA, the workers can form a union for their collective interests. They can organize and collectively discuss among themselves for better wages, work hours and other welfare issues and later discuss and bargain them with the employers.

Employers in the from of unions can work collectively to enhance the working conditions of the workplace and improve it in terns of safety and convenience.

Every employee under the law has the right to join or form an union. They can also choose to assist any of the union without joining it. But it is not mandatory on the part of the employee to join an union. It depends completely on his will whether to join or avoid a union. He cannot be forced by some union members to join his union.

Same ways, unions cannot threaten an employee with loosing a job for not joining the union. This is illegal under the law for the union to force an employee. An union cannot discriminate an employee on the ground that he does not belong to his union and if such employee comes with a grievance, it is the duty of the union to address it. An union should also not try to influence the hiring process by making some undue and unjustified recommendations.

The law has been established that the employees address and bargain collectively in a good faith over genuine things. Undue demands and issues should not be promoted by the unions under the cover of the law. Hence, tough they can do strikes and picketing; they should ensure that the reason is worth doing it.

Guidelines for employers
The employer should be mindful and considerate about the rights and the welfare of the employees and should not try to discourage union and its activities. Hence an employer should not threaten, force or lure someone in form of bribes to discourage some union activity or to avoid joining some union. An employer cannot simply demote, fire or discriminate a person because he is indulging in some union activity. This is against the law. Similarly as an employer, you cannot hinder or stop any union activity that is happening at times other than work time. Spying and video graphing the union activities that are legitimate is also a violation to the act.

An employer should take the labor unions in good faith and heed their grievances and address them if they are justified. The employer is also protected by the same law for any inappropriate activity of the labor unions. Hence an employer need to have faith in the law and abide by his set of guidelines.

Complaint systems
Any act of discrimination or violation of the law should be brought to the notice of the federal agency NLRB within six months. The law stands for vested interests of the employees and gives enough protection to the employer against any unlawful or illegitimate demand of the union.
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Filed under Business
Sep 11, 2014

New Car Launches by Dodge in USA 2014

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Dodge Motors in USA makes minivans and sports utility vehicles. In this article, we list a couple of new cars that Dodge Motors is launching this year (with specifications and their performance features).

The newly launching/launched cars by Dodge Motors we are discussing in this article are:

  • Dodge Grand Caravan
  • Dodge Challenger

Dodge Grand Caravan 2014
Dodge Grand Caravan is a Small Station Wagon manufactured by Dodge motors. The Grand Caravan may be one of the longest-running names in the minivan business.

Specifications of Dodge Grand Caravan 2014

Gas Mileage 17 mpg City/25 mpg Hwy
Fuel Economy combined 20 mpg
Engine Regular Unleaded V-6, 3.6 L
Driving Type Front Wheel Drive
Base Curb Weight 1960 KG
Passenger Capacity 7
Turning Diameter – Curb to Curb (ft) 39.1
Net Horse Power @ RPM 283 @ 6400
EPA Class 2WD Minivans
Net Torque @ RPM 260 @ 4400
Steering Type Rack-Pinion
Displacement 3.6 L/220
Passenger Doors 4
Body Style Mini-van, Passenger
Fuel Tank capacity 75.70Liters (20 Gallons)
Transmission system 6-Speed Automatic 62TE

Features of Dodge Grand Caravan 2014

  • Power mirrows, locks and windows
  • A removable second-row bench seat
  • Fold-away third-row seating
  • Cruise control system
  • Key less entry system.
  • A power liftgate,
  • Power sliding doors
  • Power driver seat,
  • Ambient interior lighting
  • Satellite radio system.
    • Safety Features
  • Parking sensors,
  • A rear view camera system.
  • blind-spot monitors system
  • Automatic headlights.
  • Dual front airbags
  • Stability control system
  • Curtain airbags extend protection to all three rows of seats.

Performance of Dodge Grand Caravan 2014

  • A V6-Cylinder engine 283-horsepower 3.6-liter engine, 6-Speed Automatic Transmission system.
  • Fuel Efficiency of 17 city/25 hwy
  • The combine rating of this car is 20 mpg.

Dodge Challenger 2014
Dodge Challenger is a Mid-Size Cars manufactured by Dodge motors. Dodge Challenger is the most faithful to its original pony-car roots and the design formula that made it a classic.

Specifications of Dodge Challenger 2014

Gas Mileage 18 mpg City/27 mpg Hwy
Fuel Economy combined 21 mpg
Engine Regular Unleaded V-6, 3.6 L
Driving Type Rear Wheel Drive
Base Curb Weight 1740KG
Passenger Capacity 5
Turning Diameter – Curb to Curb (ft) 38.1
Net Horse Power @ RPM 305 @ 6350
EPA Class Mid-Size Cars
Net Torque @ RPM 268 @ 4800
Steering Type Rack-Pinion
Displacement 3.6 L/220
Passenger Doors 2
Body Style 2dr Car
Fuel Tank capacity 73.81Liters (19.5 Gallons)
Transmission system 5-Speed Automatic (W5A580)

Features of Dodge Challenger 2014

  • Power mirrors, locks and windows.
  • Automatic climate control.
  • Key less entry and start system.
  • Cruise control system.
  • A power driver’s seat.
  • Fog lamps.
  • Park assist.
  • A lower axle ratio.
  • Larger disc brakes.
  • Sportier suspension and steering tuning.
  • Premium sound system.
  • HID headlamps.
    • Safety Features
  • Electronic stability control system.
  • Front, side, and side-curtain airbags.
  • Anti-lock brakes system.
  • Hill Start Assist system.
  • A driver’s knee bag.
  • A rearview camera system.
  • Blind-spot monitors.

Performance of Dodge Challenger 2014

  • A V6-Cylinder engine 305-horsepower 3.3-liter engine, 6-Speed Automatic Transmission system.
  • Fuel Efficiency of 18 city/27 hwy.
  • The combine rating of Dodge Challenger to get 60 mph in just 6.3 second.

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Filed under Business
Sep 5, 2014