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Pay-Per-Click Online Advertising and Its Benefits

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Posted by Jayden Attard on October 8, 2014 at 7:06 am

Pay-Per-Click
Ad serverPay-Per-Click (PPC) is an online advertising model through which advertisers pay the publishers when the customer or visitor clicks on the ad displayed. Through this, both the advertiser and the publisher are benefited and this is a part of affiliate marketing because both help one another. PPC ads have strong impact on the customers through which advertisers can enhance their business.

PPC will be of two types one is flat rate PPC and the other is bid-based PPC. In a flat-rate PPC model, both the advertiser and the publisher agree for a fixed amount of money for each click made where as in bid-based PPC the advertisers has to compete with the competitors in an auction hosted by publisher and here the advertiser has to pay the publisher based on the bid made.

Through PPC advertising, the advertiser and the publishers both are benefited. Here are some of the advantages of PPC advertising.

Advantages of PPC

Quick launch
The PPC campaign can be launched quickly in the market and target the group of audience. These PPC ads will bring the targeted traffic to your site. With this traffic, your business will expand in the market quickly and chance of gaining brand image.

AdserverDeciding budget
In PPC, online advertising the advertiser has the choice of setting the budget based on the targeted traffic and keywords. The advertiser sometimes decides the budget based on the bidding made. Therefore, the advertiser can save the money without any losses.

Result based payment
Here the money is paid by the advertiser to the publisher only when the click is made by the customers on the ad and the advertiser need not pay for placing their ads on the publisher’s site. Therefore, the advertiser will not loose with this PPC ads.

Strong branding
With PPC ads, the business product or service will have good brand image among the customers. Through this, the advertiser will have good revenue and strong branding in the market.

Fast results
PPC ads will have strong impact on the customers and the results achieved will be very fast when compared to the SEO campaigns, which will take long time for achieving results.

Measure the conversion
With PPC, advertising you can measure the conversion rate and you can calculate the ROI (Return on Investment). This helps in achieving campaign results easily.

These are the few PPC benefits that an advertiser can achieve with his/her campaign.

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