Since long, marketing strategy and campaigning was dominated predominantly by traditional way of marketing. Everyone of us might have come across sales persons at our doors trying to promote or sell their products. This is a type of traditional marketing. Traditional marketing is often very costly and slow due to large workforce involved and lot of resources. Advertising through roadside hoardings, newspaper advertisements, television advertisements, distributing brochures, etc., are all ways of traditional marketing. It lacked reach and effectiveness. People always do not access the channels through which this promotion is done.
On the contrary, online marketing is very innovative and has widespread reach. It is accessible to almost everyone. In this way, internet provides a very good platform for marketing and advertising.
Traditional marketing vs online marketing
- Traditional marketing
Due to the large amount of resources that are put to use, the cost of the traditional marketing increases. Much expenditure is incurred on things such as renting space for hoarding, printing the banners, arranging for the workforce, transportation and a lot more. This is one of the major reasons it is pursued less nowadays.Secondly, the performance and success of the campaigning and promotion cannot be measured with good accuracy. Only estimates can be made regarding these. Most of the times success is rated through the number of sales that happened in a particular area. The reach of the traditional marketing is very much limited. Promoters have to campaign in each of the local markets separately. This amounts to a lot of expenditure. The effect of traditional marketing is slow. It takes time to build brands and enhance brand recognition.
- Online marketing
Internet is one of the most useful utility feature of the 21st century. It has created a revolution in the era of information technology. Fortunately, internet also provides a very reliable and effective platform for marketing and promoting products and brands. It is fast and within no time targets the customers. In a short time, it creates a much larger impact. There are many ways through which traffic and success of a campaign can be measured. Exact numbers can be obtained regarding how many sales happened, how many persons interacted, number of likes, shares, etc. The reach of the method is extensive and covers local, national and international markets in an appreciable way.