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Importance of Internet Marketing

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Posted by Gavin Moodie on January 28, 2014 at 6:13 am

adserverInternet marketing involves using the Internet to advertise a product or service. A consumer purchasing decision-making process is aligns with the internet marketing, so this is very important. Studies such as Gartner, Google etc. are showing that consumer’s mobile internet usage is growing for product research and social media. Before making final decision, they consumers are researching trough their mobiles.

  • Cost effective: Internet marketing is cheaper than traditional physical retail outlet marketing or other forms like advertising in top magazines, billboards, and TV commercials. There is no need to display the physical goods when you are using internet advertising or marketing. It will reduce the inventory maintenance costs.
  • Personalize: Personalization of offers based on the customer’s preferences and purchasing history is possible. You can make customers’ interests reflecting targeted offers by tracking product information that prospects visit and web pages. This tracking data also helps to plan the cross selling.
  • Social media networking: Internet marketing enables you to take the benefit of social media. There is an article on an executive education website of the Harvard Business School highlighted that the link between online revenue and the social networking. This article says that there is an increased sale of five percent with the social media influence. If you are using internet marketing, you can take this influential advantage by incorporating social media tools in your campaign.
  • Quality content establish credibility: Quality content is an important one for internet marketing. In the traditional marketing direct interaction is needed to tell about you products or services clearly to the customer. However, with the internet, customer can access at any time. Producing quality content in the form of video or podcast or blog on your website will be credible for your business.
  • Internet marketing helps to direct the traffic to your business website.
  • Customer can access your content from anywhere by just having an internet accessible device.
  • With the internet, marketing you can offer the service round the clock. Customer can use at his or her convenient time and can order the product or service online directly through your website.
  • Users can access the website across the globe. Therefore, you can easily expand your business through internet marketing around the world or to your desired area. There is a less need to open marketing outlets physically across the area that you want to expand.
  • You can combine different Internet marketing mix and use more effectively and personally reach the customers.

In the internet marketing everything is tracked. You can easily find what is giving good yield and what not. Based on this you can change or improve your strategies. If you want more control on your marketing, you can use customized ad servers also.

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