Technology has been advancing day by day easing the daily life activities. With the use of Internet, there has been an increased growth of businesses throughout the world. Advertising is considered to be one of the most important tools promoting business services and helps in its success and growth. In today’s world of technology, online advertising is the effective marketing tool used worldwide. In the US, firms are busy in increasing their online ad spends.
An eMarketer estimate report states that US online ad spends are expected to reach $31.3 billion in 2011 contributing a growth of about 20.2%. In 2010, the country had spent around $26 billion on online advertising. The online search ad spends are estimated to be $14.38 while the online display ad spends are expected to be $12.33 billion in 2011. The online display ads include banner ads, online video, rich media and sponsorships. The online search and display ad spends are estimated to grow by 19.8% and 24.5% respectively over 2010.
Furthermore, among all the formats of online advertising, online video ad spends are estimated to grow by 52.1% in 2011 to $2.16 billion. However, in 2010, only $1.42 billion was spent on online video ads. Online ad spends on sponsorships are expected to grow by 26.4% in 2011 to $0.91 billion from $0.72 billion in 2010. The online banner ad spends are estimated to grow by 22.1% in 2011. On the whole, the online search as well as the display ad spends are expected to grow in the US in 2011. As a part of the estimations, the firm also expected that the US online ad spends would reach $49.5 billion by 2015.