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Tata Motors has come with an innovative marketing strategy to promote the world’s cheapest car Nano. Under this marketing strategy the Tata Motors decided to place the Nano at the India’s biggest retail shopping mall. In this process from now the Nano will be sold at the Big Bazaar, it is the first time in the history of Indian automobile, that a car would be sold at a shopping mall.
Tata Nano is the cheapest car in the world and it has seating arrangement for four members. It is produced by the Indian car maker Tata for the domestic market. It has 623 cc engine and only two cylinders. Aim with the Nano introduced was to sell it at one lac rupees ($2000) but with increase in the material prices now the car is sold at $2900. It is available in three models. The company is also offering four years warranty for its current and new customers in December, 2010.
Big Bazaar has 148 outlets through out the country and the world’s cheapest car would be sold at 120 outlets of the Big Bazaar out of 148. The customers who books a nano car at the Big Bazaar will also receive an assured gift such as gold coins and value vouchers which are of Rs.1500 worth.
Both the companies are very much interested in the deal as it helps in developing synergy level between these organizations. The other benefit for the Tata Motors is that, this venture helps to expand their portfolio in terms of the range of products on display in the outlet.