The advanced wave of retailing called ‘e-tailing’ was one of the solutions started by retailers. E-tailing is nothing but selling of goods on internet. It can be synonymous with business-to-consumer transaction. E-tailware includes software tools for creating online catalogs and managing the business connected with doing e-tailing.
Many big retailers set up stores across the country as they have enough money. But a small business cannot have many stores. In order to increase the sales of small retailers, e-tailing can be a better solution. However, some small businesses do not have much technology to use e-tailing. But it is advantageous to use e-tailing which helps in expanding the reach of the business across the country.
Many big retailers concern mainly on the brand on the internet. But small businesses try for lead generation and business. It is very beneficial for small businesses to use e-tailing. A variable cost channel is offered by online medium. It may range from Rs. 100 to Rs. 1 lakh based on the capacity to afford. The investment can also be done in step wise phases.
The overall market for e-commerce market including e-ticketing, travel, utility and entertainment, was growing at a rate of 30 percent every year. The market for e-tailing was at Rs. 2,000 crore and had been increasing its growth by 50 percent every year. The adoption of e-tailing in small businesses was also increasing at a faster rate.