The survey was conducted by the the e-tailing group and PowerReviews to assess the motivations and preferences regarding online product research and customer reviews, found that about 1000 consumers, shop at least 4 times and spend about $250 or more on online shopping per year.
According to report of the PowerReviews, nearly 50 percent of the respondents reported that, the research is conducted by them online for at least half of the purchases done. And few people are making research for one day before making an online purchase. This study also found that many people prefer their own research online rather than speaking with knowledgeable persons in shops. There are three reasons to prefer online research according to respondents, such as: it’s ability to save time, increasing the confidence and providing credible information.
These are the findings of report which explains the consumers’ online shopping habits, and usage of customer review.