The survey was conducted by the the e-tailing group and PowerReviews to assess the motivations and preferences regarding online product research and customer reviews, found that about 1000 consumers, shop at least 4 times and spend about $250 or more on online shopping per year.
According to report of the PowerReviews, nearly 50 percent of the respondents reported that, the research is conducted by them online for at least half of the purchases done. And few people are making research for one day before making an online purchase. This study also found that many people prefer their own research online rather than speaking with knowledgeable persons in shops. There are three reasons to prefer online research according to respondents, such as: it’s ability to save time, increasing the confidence and providing credible information.
- They found in survey that the online research can be started by majority of the shoppers with a search engine.
- Shoppers are finding information from the first three sites appeared in the search engine. Consumers give the least rank to the Social Media sites to make research.
- Now a days shoppers are spending more time on reading reviews, before online purchase. Nearly 64 percent shoppers take ten minutes or more and 33 percent take the nearly half an hour or more than that.
- In order to be confident in judging a product they read the reviews. Eight and more reviews are read by nearly 39 percent of people and 16 or more reviews are read by 12 percent shoppers.
These are the findings of report which explains the consumers’ online shopping habits, and usage of customer review.