Branding Campaign, 2D-Image Barcode Could Do It All

The global trade group GS1 has started presenting together a working group which creates an industry standard to integrate traditional linear barcodes, 2D barcodes, mobile commerce and other barcode symbols essential by law. The change will be able to mobilize billions of dollars through different industries which support technology needed to develop this software and hardware infrastructure.

Integrating these tasks into one barcode also helps in saving companies billions of dollars on branding and marketing campaigns. The same barcode which retailers would utilize at Point of Sale (PoS) checkout terminals, consumer packaged goods (CPG) companies are also used for marketing and branding campaigns. Proprietary technology platforms are practically implemented faster, this GS1 standards group will try to design a system which can supports tasks in countries globally. Some search, marketing and advertising agency executives are acquainted with the organization GS1, and the group offers industry standards for mobile, ecommerce and retail.

If this technique of one barcode is successful, it would make companies to brand, market, advertise, track goods via supply chains, enable mobile commerce, offer more data to consumers, makes retailers to combine inventory and point-of-sale data, and also make healthcare to consist of the information needed by the U.S. Food and Drug Administration (FDA).

The GS1 group, Managing Multiple Barcodes, intends to generate one barcode, but there are limitations. For starters, companies proceed to work freely to find a solution. Modifying of infrastructure is required to change the world.

The good news is that GS1 has nearly 1.25 million companies utilizing the trade group’s mobile standards which can recognize the product exceptional to the brand from tens of millions of products on shelves today.